Competition in the cloud storage industry is cut-throat. Countless competitors are looking to undercut Dropbox’s prices. To keep its edge, Dropbox has announced that it is doubling the storage offered for Dropbox Pro customers who purchased its 50GB and 100GB plans. Beginning tonight, subscribers will find more space available free of charge, and Dropbox will begin selling 100 GB and 200 GB plans.
“We’ve heard from architects with giant drafting files and photographers with huge portfolios, but mostly we hear from families who have more than 100 GB of photos, docs and videos,” Dropbox wrote in a blog post. “As people add more stuff to Dropbox, we want to make sure they don’t have to worry about space.” Surprisingly, according to Dropbox, many non-small businesses make up a significant portion of its Pro users.
Despite the significant upgrade, users will not be charged for the extra storage. Rather, for double the storage, the costs will remain the same. 100GB plans will be $10 per month or about $100 per year and a 200GB plan will $20 per month or $200 per year. Dropbox also announced its new 500GB plan, a much welcomed alternative plan for the users that felt claustrophobic with the former 100GB plan, but didn’t quite want to commit to the enterprise plan of 1TB (or more).
Dropbox hasn’t revealed how much its 500GB plan would cost subscribers, and there has not been any mention of how these changes will affect Dropbox for Teams. Under its current pricing structure, subscribing to its Teams plan will run for $795 per year with a minimum of five users (each additional users for 1000GB of storage. Each additional user will be given 200GB of storage at a cost $125 per year.
The numbers of Dropbox competitors are growing and the pricing strategies are becoming more aggressive. Google, which recently announced Google Docs for offline editing, offers Dropbox’s leading contender, Google Drive. Drive will run its subscriber approximately $60 per year for 100GB storage. Some other well-known competitors include Box, Microsoft SkyDrive, and Amazon Cloud Drive. Smaller competitors that have aggressive pricing structures include Wuala, Digital Bucket, and egnyte. Digital Bucket’s basic plan for 50GB costs $100 per year, while its 100GB of storage will set subscribers back $360 per year.
Dropbox’s pricing page and extra storage will be updated Tuesday evening.