Better late than never, eBay has finally caught on to the logo rebranding trend most other companies in the tech realm have undergone: thinner, slimmer font in a uniformed, narrow kerning. It’s similar to what we’ve seen with Microsoft and its minimalistic design, except eBay is holding on to the vibrant font colors that most have come to recognize.
The new logo comes just in time for eBay’s 17th anniversary and celebrates nearly two decades of commerce on the Web. No more uneven, scattered bubbly fonts that may have confused your eyes before. “Our refreshed logo is rooted in our proud history and reflects a dynamic future,” eBay writes on its announcement page. “Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing. The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right.”
The refreshed logo makes eBay a bit less quirky and playful but more contemporary and corporate. It’s definitely nicer to look at, but toned down on the personality and originality. This might be the direction eBay wants to go in, and if the rebranding of its logo is any indication, perhaps a interface redesign might be coming in the near future. After all, eBay president Devin Wenig is calling it “the new eBay” which could be hinting a refreshed auction experience altogether.
Promotional photos include an eBay billboard and shopping bags. A neat idea could be similar to Amazon’s locker pick-up shopping where users can purchase something off eBay’s “Buy It Now” option and retrieve their items nearby. This could mean more partnerships and collaborations with local drugstores across America — which could launch an interesting new competition between the auction giant against Amazon, the online superstore.
Expect the new logo to be part of the eBay rebranding starting sometime mid-October. To learn more about the corporate refresh, visit the fancy HTML5 page eBay put together with some social media integration and mockup photos of where you might see eBay brands offline.