Online video service Hulu rolled out a new look for its website late Tuesday. The company said the aim was to come up with a more visually attractive site while making it easier to discover new and interesting content.
In a blog post detailing the new look, Rob Wong, Hulu’s VP of product, wrote that the site was now using “larger, more vivid artwork to feature last night’s TV episodes and new additions to Hulu.”
He continued, “We’ve also implemented a new tray-style format to make it easy for you to browse and discover content. And for logged-in users, we highlight the ‘Shows You Watch’ to make it super easy to jump directly to the shows you are already enjoying on Hulu.”
A little way down the new-look homepage you’ll be able to find the week’s most popular episodes on Hulu, together with recommendations based on your viewing history.
With ‘staff picks’, Hulu employees get the chance to suggest their favorite TV shows, movies and videos to users on the hunt for something new.
Site navigation has also been revamped. “Use the ‘Browse’ menu to easily jump to popular content, content recently added to the site, specific networks, recommendations and more from any page on Hulu,” Wong wrote in his post. An updated search box at the top of the page also enables users to move around the site more easily.
Wong called the changes to the website “just the beginning,” promising to implement more updates according to feedback and how people use the site.
The new design is being rolled out gradually over the next few days, though impatient types can check it out now by clicking here.