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Nestlé puts GPS trackers in candy bars as part of big cash-prize contest

Buy a chocolate bar in the UK and before you know it you could have someone knocking on your front door holding a suitcase full of cash – with your name on it.

It’s all part of a competition launched by confectionary giant Nestlé. Called ‘We Will Find You’, it involves GPS chips placed inside six of its big-selling chocolate bars.

Once someone opens one of the lucky bars, the chip will activate and send location information back to Nestlé, who will then despatch a helicopter to find the buyer to present them with a briefcase containing their £10,000 (about $16,000) cash prize.

The fun 30-second promotional video (check it out below) describes how a “crack team of highly trained individuals….will board a helicopter, find the special bar, and give the owner £10,000.”

The marketing campaign, developed by creative agency JWT London, is part of a huge promotion involving ads on TV and radio, as well as online, costing Nestlé around £4 million ($6.5 million).

Any of our UK-based readers feeling lucky, as well as a bit peckish, should consider purchasing one of the following bars (or all of them, many times over): Kit Kat 4 Finger, Kit Kat Chunky, Yorkie and Aero Peppermint Medium.

For more information on the high-tech Willy Wonka-style competition, head over to Nestlé’s Facebook page here.

[via CSPNet]