The internet just added some new real estate. If you’re looking for an address to park your online game upon, you can now buy a .game top level domain (TLD), because .com is just so last decade. Earlier this week, registry service Uniregistry decided to allow anyone and everyone to purchase a .game URL.
Major players in the space wasted no time registering with the new TLD, jumping at Uniregistry’s week-long early access enrollment period, which took place before the official announcement was made. Already, studios like Nintendo, EA, and Microsoft have started the process of replacing their .coms with .games. And of course, Blizzard has done its due diligence for popular series like Warcraft, StarCraft, Hearthstone, Diablo, and Heroes of the Storm.
These domains don’t come cheap though — the annual maintenance fee will be $318.88, which will certainly add up if you’re planning on keeping your web address for any extended period of time.
“We’re excited to bring .game to the Internet,” Uniregistry managing director Frank Schilling said in a statement. “And we’re especially pleased to see the early adoption of the name by the world’s leading gaming companies.”
Outside of gaming companies, other tech firms have also jumped on the .game bandwagon. As PC Magazine reports, Apple bought iPad.game, AppleWatch.game, and AppleTV.game; Microsoft picked up Xbox.game; and Sony Interactive registered PlayStation.game.
Amanda Fessenden, Director of Registry Business Operations for Uniregistry, echoed Schilling’s sentiments, noting, “While we are excited to see existing gaming companies acquire their .game domain names, we are even more excited by what will come next — the creation of websites, marketing campaigns, and games themselves built on these great domains.”