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Yahoo to change logo, though purple color and exclamation point will remain(!)

Yahoo boss Marissa Mayer has sure been busy since taking over at the top last year.

Besides coordinating an assortment of pricey takeovers – the most expensive of which has been the $1.1 billion acquisition of Tumblr in May – she’s also been overseeing revamps of a number of Yahoo services, including its Mail, News, and Weather apps, and photo-sharing site Flickr.

Now, it seems, Mayer has finally turned her attention to the company logo, a logo which – for those who care about this kind of thing – has long been looking tired and outdated. Its design has, after all, hardly altered since the company launched 18 years ago.

The Web firm said Tuesday a new logo will be unveiled next month, adding that some of the characteristics of the current one will remain. For example, according to Yahoo chief marketing officer Kathy Savitt, the new design will keep its familiar purple color, as well as its exclamation point, so as to preserve Yahoo’s “fun, vibrant, and welcoming” character. In other words, they’ve been looking at a bunch of fonts.

“The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences,” Savitt said on Yahoo’s Tumblr page.

Prior to its September 4 launch, Yahoo is hoping to create some buzz around the upcoming new logo – no easy task, I’m sure you’ll agree. Savitt said that to “get everyone warmed up”, the company will, over the coming weeks, display various logo redesigns on its homepage and US network, the first of which is shown below.

yahoo logo of the day

So, just to be clear, the new logo above is highly unlikely to be the new Yahoo logo. What do you mean you’re confused? It’s perfectly simple – every day this month a new logo will appear on Tumblr, @Yahoo (#dailylogo), and on the Web company’s Facebook page, though none, or possibly one, will be the new logo unveiled on September 4. Getting the buzz now?

“It’s our way of having some fun while honoring the legacy of our present logo,” the chief marketing officer said.

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