Skip to main content

Element expands its horizons with its new Roku-powered 4K Ultra HD smart TV

Element 4K Roku TV
Image used with permission by copyright holder
Earlier this year, Element Electronics introduced the first TV to feature Amazon’s Fire TV smart TV platform built in, complete with voice-powered operation courtesy of Alexa. If you’re looking for an affordable smart TV but aren’t a fan of Amazon’s platform, Element now has an option for you thanks to the introduction of its new 4K Ultra HD Element Roku TV with High Dynamic Range (HDR).

This shouldn’t come as a complete surprise, as Element and Roku announced that the two companies would partner for TVs in January. What is someone surprising is that this TV has slightly better specs than Element’s Fire TV models, with the trade-off that it’s only available in a 50-inch variety, while the Fire TV Edition comes in four sizes ranging from 43 to 65 inches.

Unlike those models, the Roku-powered model features HDR — specifically HDR10. So far the other major HDR standard, Dolby Vision, hasn’t been mentioned as being supported. HDR brings deeper blacks, brighter colors, and an overall more vivid picture. Even if you don’t possess a collection of 4K Blu-ray discs, you’ll be able to experience the most the TV has to offer thanks to Roku’s included 4K Spotlight channel, which makes it easy to find 4K and HDR content.

The 4K Ultra HD Element 4K Roku TV with HDR features a smattering of other features that are mostly common in today’s TV world, including built-in Wi-Fi, Ethernet, three HDMI ports, two USB ports, and an Optical SPDIF Out for running digital audio to an AV receiver. Later this year, Element says the TV will receive a free upgrade to Roku OS 8, which includes a new Smart Guide that blends over-the-air TV and streaming content in one easy to navigate interface.

Pricing on the new TV has not yet been announced, but looking at other Roku TV models with similar specs, it’s likely that this one will come in between $500 and $600. We don’t have to wait long to find out, as the new Element TV goes on sale at Walmart starting November 27. For an idea of what to expect from Element, take a look at our unboxing and setup of the company’s Amazon Fire TV model.

Editors' Recommendations

Kris Wouk
Former Digital Trends Contributor
Kris Wouk is a tech writer, gadget reviewer, blogger, and whatever it's called when someone makes videos for the web. In his…
Belkin drops a $50 mount for iPhone video calls on Apple TV 4K
The Belkin iPhone Mount with MagSafe for Apple TV 4K.

We've previously written that the addition of FaceTime and Continuity Camera to Apple TV 4K is a perfect excuse to have some sort of tripod for your iPhone in the living room. Belkin just took that idea and made it a little easier (and less expensive than our idea).

Enter the appropriately named iPhone Mount with MagSafe for Apple TV 4K. Retailing for just under $50, it's ... well, it's a MagSafe iPhone mount to use in conjunction with video calls on your Apple TV 4K. No cables required. No power needed. Just a simple way to position your iPhone to use when on FaceTime, Zoom, Webex, or the "Sing" feature on Apple Music.

Read more
If you don’t see CBS in 4K on YouTube TV, try this
Super Bowl in 4K on CBS on YouTube TV.

A quick heads up if you have the 4K add-on for YouTube TV but aren't seeing the option to watch Super Bowl 2024 in 4K on CBS: It's likely because you're using a custom sort on your live channel listings. (Which is something you might have done if you want to hide YouTube TV channels that you never watch.) That'a bad enough for the game itself, and it also means you won't be able to enjoy the Super Bowl Halftime Show in 4K.

This is a known problem — and has been for years — anytime YouTube TV adds a new channel to the listing. If you're not using the default sort on the live channel listings, a new channel will appear at the bottom of the listings, which is bad enough. But worse is that it's hidden by default until you actively go in and unhide it.

Read more
When is the best time to buy a TV?
Samsung The Terrace outdoor TV.

If you believe the hype and marketing tactics from TV manufacturers and retailers, you’d think it’s always a great time to buy a TV. This, of course, isn't true. You can save significant money on a TV if you bide your time and strike when the deals are to be had.

And while it's also a good idea to bookmark our regularly-updated best TV deals post, the best times to buy a TV are:

Read more