Admob: Android Showing Strong Growth

admob android showing strong growth mobile internet share smartphones feb 2010

Mobile metrics firm Admob—which measures the penetration of mobile platforms and devices by accesses, primarily via ads—has released its mobile metrics report for February 2010. The results are predictable in some ways—Apple’s iPhone leads the pack for mobile Internet usage amongst smartphone platforms around the world—but the surprise is how fast Android is growing: from a 2 percent share in February 2009 to a 24 percent share in February 2010. And most of that growth is coming at the expense of Symbian, whose share of requests dropped from 43 percent to 18 percent worldwide over the same period. In February 2010, the iPhone commanded about 50 percent of traffic from smartphone platforms.

As interesting, feature phones—which are dominated by Samsung, Sony Ericsson, Motorola, and LG—saw their overall share of worldwide mobile Internet traffic drop from 58 percent to 35 percent during the last year. However, in absolute numbers, the amount of traffic from feature phones grew by some 31 percent, meaning more and more feature phones are tapping into Internet content around the world. The fact that a 31 percent increase in raw traffic actually translated into a proportional loss of over 20 points in a year also highlights the astonishing growth being seen from smartphones and mobile Internet devices like the iPod touch (and, soon, the iPad).

In terms of Android’s popularity, the top five Android devices worldwide in terms of traffic to the Admob network from February 2009 to February 2010 were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ.

Before taking Admob’s figures as gospel, consider another interesting aspect to Admobs’ figures: RIM’s BlackBerry platform accounted for only about 4 percent of mobile Internet traffic to Admob’s network in February. (Windows Mobile managed a 2 percent showing.) Considering the global popularity of BlackBerry devices, the disparity between sales and Admob’s tabulations of mobile Internet usage could highlight differences between typical BlackBerry and iPhone users—along with differences between how applications for the platforms are monetized via advertisements.


OnePlus's 5G phone should arrive in May 2019, may cost up to $850

OnePlus will be among the first companies to put the new Snapdragon 855 processor into a phone, and will also release a separate and more expensive 5G phone in 2019 with the help of U.K. network EE.

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.

Looking for flexible and inexpensive phone service? Check out our favorite MVNOs

Looking to switch from a major carrier to something a little more affordable? Luckily, there are a ton of great MVNO options to choose from. Check out our guide to the best MVNOs, from Boost Mobile to Google Fi.

On a budget? We found the best affordable smartphones you can buy

Here are the best cheap phones for anyone working with a tight budget, whether you're a fan of stock Android or marathon battery life. Find out what you can get for under $500 or far, far less as we round up the best budget smartphones.

Android 9.0 updates to stretch into 2019 — will your phone get a slice of Pie?

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.

Santa Claus is coming to town. Get ready with these Christmas apps

Like it or not, Christmas comes but once a year. Thankfully, we've got a list of the best Christmas apps to help get you into the holiday spirit, just in case you want to call Santa or become a Christmas elf.
Product Review

The Black Shark gaming phone takes a big bite out of your free time, but the software sinks it

The world is being treated to an ever-increasing number of high-powered gaming phones. With so many great options already out, is there room for another? The Black Shark thinks so. But is it any good? We find out.

Xiaomi’s Gamepad 2.0 turns the Black Shark into a mini Switch

Chinese phone manufacturer Xiaomi has introduced the Gamepad 2.0 for its Black Shark gaming phone that launched earlier this year. The new gamepad is similar to the Switch Joy-Con, with one piece attaching to each side of the phone.

Google makes it easy to donate to charity straight through the Play Store

As we head into the holiday season, Google announced a new feature on Google Play that makes it a little easier to donate to charity. Through the new page, you'll be able to choose from a range of charities to donate to.

These are the best smartwatches for everything from fashion to fitness

Tempted to buy a smartwatch? If so, then the growing number of great models available means you've got plenty to choose from. But which one should you pick? Here is our list of the best smartwatches.

The Galaxy S10 may be announced before MWC, sell for up to $1,750

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.

The LG V40 ThinQ, G7 ThinQ, and Watch W7 are discounted for the holidays

LG announced a series of deals for the holiday season where you can buy the company's two flagship phones, the V40 ThinQ and G7 ThinQ, as well as its latest smartwatch, for between $150 and $200 off, depending on the device.

Midrange phones can’t do A.I., but MediaTek’s P90 chip aims to change that

MediaTek has announced the Helio P90 mobile processor, which it says will bring the best A.I. features we see on high-end smartphones, to the mid-range. We spoke to the company about the chip.

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.