Analyst puts Kindle Fire holiday sales at 5.5 million


Sales expectations for Amazon’s Kindle Fire have been high since Amazon announced the tablet back in September, but Amazon—as always—has not stated how many units its actually sold, revealing only that it sold more than a million of the units in December. Now, Barclay’s analyst Anthony DiClemente claims that Amazon sold some 5.5 million of the devices over the holiday season and is on track to sell some 18.4 million of the devices during 2011. If that estimate pans out, by the end of 2011 the Amazon Kindle could potentially control about half the market for all tablets that aren’t iPads, leaving precious little room for other device-markers—even Google’s alleged iPad killer, due this year.

DiClemente’s estimate was published by All Things Digital.

DiClemente’s sales estimate for the Kindle Fire had been roughly in the middle of analyst expectations for the device. At the beginning of December IHS iSuppli estimated Amazon would ship 3.9 million of the tablets during the last three months of 2011, while early figures from DisplaySearch estimated Amazon was planning to ship 6 million units—shipping isn’t the same as selling, but if those figures hold up, it means Amazon would have had enough product on hand to possibly meet DiClemente’s holiday sales estimate.

The looming question is how much the Kindle Fire is impacting sales of Apple’s iPad, by far the dominant player in the tablet market. Industry watchers speculate that, while the iPad is more capable and powerful, Amazon’s compelling $199 price tag for the Kindle Fire will be very appealing to consumers who balked at the $499 staring price for the iPad 2. Although Amazon is unlikely to break form and reveal sales figures for the Kindle Fire (it has never disclosed sales figures for any other Kindle), the results of Apple’s latest financial quarter are due soon, and Apple consistently has broken out iPad, iPhone, iPod, and Macintosh sales. Morgan Keenan analyst Tavis McCourt cut his estimate of iPad sales for the holiday quarter from 16 million to 13 million, with much of that shortfall attributable to the Kindle Fire.

Amazon’s strategy with the Kindle Fire is almost the opposite of Apple’s with the iPad. Apple is primarily a hardware company, and makes its money selling best-of-breed items and making a healthy margin on those sales. With the Kindle Fire, estimates have Amazon losing money on every sale (even leaving aside R&D and development costs) and hopes to make it up through incremental content sales of books, music, movies, and television shows through Amazon’s content ecosystem. DiClemente goes on to estimate that by 2014, the Kindle Fire and its descendants will be responsible for some $3.9 billion in content sales for Amazon—and eventually the revenue from digital content sales will eclipse revenue from Kindle device sales.


Amazon lowers Echo Dot cost and slashes price of the Dot and Smart Plug bundle

Amazon just unleashed extraordinary price cuts on third-generation Echo Dot smart speakers. The Alexa device is back in stock following the blowout sales last holiday season. The Echo Dot is the best-selling Alexa smart speaker worldwide.

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.

Need a new tablet? Here are the best iPad deals for March 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for March 2018.

The Samsung Galaxy S10 5G might be a few short weeks away from launch

Samsung has announced a whopping four new Galaxy S10 devices, from the low-cost S10e to the triple-camera S10 and S10 Plus. But it's the Galaxy S10 5G that steals the show as it's among the first 5G-ready smartphones to hit the market.

Fossil made a smartwatch in 2004, and it’s part of a new brand retrospective

Fossil has been making watches for 35 years, and to celebrate the anniversary, it has a new retrospective exhibit complete with the first smartwatch it made — the Wrist Net watch from 2004.

Fossil is working on a smartwatch with BMW, and it’s coming next year

Fossil, the watch company that makes smartwatches under its own name and partners with other major brands too, intends to launch a smartwatch with car manufacturer BMW in the future.

Diesel’s denim-inspired smartwatch straps are a casual, colorful must-own

Diesel will release two new versions of the On Full Guard 2.5 smartwatch later this year, with seriously cool, denim-inspired straps in classic Diesel colors. We tried them on at the Baselworld 2019 show.

The Moto G7 Power, with its massive battery, is now available for purchase

After a number of leaks and rumors, the Motorola Moto G7, Moto G7 Play, and Moto G7 Power are finally here. The devices represent quite a spec bump over the previous-generation Moto G6 phones, yet still come at a reasonable price.

Got gadgets galore? Keep them charged up with the 10 best USB-C cables

We're glad to see that USB-C is quickly becoming the norm. That's why we've rounded up some of the better USB-C cables on the market, whether you're looking to charge or sync your smartphone. We've got USB-C to USB-C and USB-C to USB-A.

5G's arrival is transforming tech. Here's everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.

HMD Global admits Nokia 7 Plus handsets sent user data to China

Nokia could be in some hot water. According to recent reports, Nokia 7 models may be secretly sending data to China without the user knowing about it. Nokia says that the issue was a software bug and that it has been fixed.

24 must-have apps for rooted Android phones and tablets

Rooting your Android device opens up a world of possibilities, along with a few apps. Here are 24 of our favorites, so you can make the most of your rooted device and unleash the true power of Android.

Flex your thumbs (and your brain) with these fun texting games

Gaming consoles keep getting more advanced, but you can still have fun with the good old Latin alphabet. Here are our picks for the best texting games, so you can make the most fun out of that limited data plan or basic cell phone.