Apple is the most preferred smartphone brand in the US, followed by Samsung and Motorola

chinese man iphone pancake apple 6s 7855 1500x1000
Apple is the most preferred smartphone brand for consumers looking to change their device in the U.S., followed by Samsung, Motorola, and LG, according to the latest data from Kantar Worldpanel ComTech. The shopper monitoring and analytics company also declares that the rapid growth in the smartphone market we’ve witnessed for the past decade is over.

Smartphone penetration has hit 65 percent in the U.S., 74 percent in the “EU5” (U.K., Spain, Germany, France, and Italy) and 72 percent in urban China, according to Kantar Worldpanel ComTech. In 2016, there will be two main factors that will drive even further adoption: stubborn feature-phone owners finally giving in to buying a smartphone and convincing current smartphone owners that they need the latest generation of handheld technology, according to Carolina Milanesi, chief of research at Kantar Worldpanel ComTech.

The innovation in current smartphones is a double-edged sword: While it may draw current owners to upgrade, it may also extend the life cycle of smartphones. This is affirmed by data from Kantar Worldpanel ComTech, which found that smartphone life cycles are lengthening in the U.S. and EU5. Meanwhile, the smartphone life cycle in China lengthened in 2014 and shortened in 2015.

Kantar_Worldpanel_ComTech-Smartphone_LifeCycles

Kantar Worldpanel ComTech forecasts that 46 percent of smartphone owners in the U.S. plan on upgrading in the next 12 months, while 48 percent of smartphone owners in the EU5 and 28 percent of smartphone owners in urban China plan to do the same.

“The smartphone market will never again see the growth of the past 10 years. But the opportunities to monetize from what has already been built are there for those with the vision to find and seize them,” according to Milanesi.

The company reports that in the U.S., 40 percent of consumers who plan to upgrade their device prefer Apple, followed by 35 percent who prefer Samsung, 6 percent who prefer Motorola, and 5 percent who prefer LG.

The order of the top three preferred smartphone brands in the EU5 is Samsung, Apple, and Sony; in urban China, it’s Apple, Huawei, and Samsung.

Mobile

Samsung Galaxy S10 could nix the notch in favor of a "punch hole" cutout

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.
Smart Home

The best washing machines make laundry day a little less of a chore

It takes a special kind of person to love doing laundry, but the right machine can help make this chore a little easier. Check out our picks for the best washing machines on the market right now.
Deals

The best iPhone deals for November 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for November 2018.
Mobile

Samsung Galaxy S9, S9 Plus, Note 9 set to receive Android 9.0 Pie in January

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Mobile

Keep on clicking with the 10 best browsers for Android

Browsing the web on an Android device should not be a pain. Check out our picks for the best browsers for Android, so you can surf the web with greater ease and access a trove of unique features.
Product Review

It's so fast it has a clip-on fan. But the Asus ROG phone isn't just for gamers

Is a gaming smartphone only something a mobile gamer should consider buying? In the case of the Asus ROG Phone, the good news is the device is so capable, and a genuinely impressive all-rounder, that everyone should take a closer look…
Android Army

Android battery life too short? Try using dark mode, Google says

Google confirmed at the 2018 Android Dev Summit that using dark mode will help extend an Android smartphone's battery life. Google also admitted its mistake of pushing for the usage of white in previous Material Design initiatives.
Mobile

Which smartphone has the best camera? We found the sharpest shooters

They say that the best camera is always the one you have with you and that makes your smartphone camera very important indeed. Join us for a closer look at the best camera phones available right now.
Mobile

Samsung made a $2,700 flip phone with the brains of a smartphone

The Samsung W2019 is a high-end flip phone that comes with flagship specifications such as 6GB of RAM and Qualcomm's Snapdragon 845. The device features a pair of S-AMOLED displays, a dual rear camera setup, and an eye-popping price tag.
Mobile

Google, Samsung, OnePlus, and Huawei face off in an Android battle royale

The good news is that there are some great options in the Android smartphone market right now. The bad news is that too much choice makes it tough to decide. We compare the Pixel 3 XL, the Galaxy Note 9, the OnePlus 6T, and the Mate 20 Pro.
Mobile

Get your gaming on the go with this list of the 25 best Android games

The Google Play Store is loaded with both terrific and terrible gaming titles. We vetted the store to bring you some of the best Android games available, whether you're into puzzles, shooters, racing games, or something else.
Mobile

Google’s Gboard now uses A.I. to recommend GIFs based on your conversation

Google is bringing a new feature to Gboard that should make it better for those that regularly use GIFs and stickers. The feature essentially uses A.I. to recommend GIFs and stickers based on your conversation.
Mobile

Master your new Nokia 7.1 with our favorite tips and tricks

At $350, the Nokia 7.1 is a nearly perfect budget phone. It has a gorgeous body, good hardware, and a capable camera. Recently purchased the Nokia 7.1? Here are a few of our favorite tips and tricks to get you started with your new phone.