Tired of Siri? Audi and Google partner to bring Android to next generation of cars

commander data nearest coffee shop audi google partner bring android next generation cars 003 crosslane coupe 970x0
New Audis like the Q1 could feature an Android operating system.

It seems like there is nowhere you can go these days to escape the war between technology companies Apple and Google. In fact, not even your car is safe. In June, Apple announced a partnership with nine automakers to develop systems that would allow drivers to use their iOS devices through the car’s display. Now Google and Audi are partnering to build Google’s Android operating system into the newest Audis.

Unlike Apple, which is working on systems that will essentially allow mobile devices to remotely run the car’s display and infotainment systems, Google wants to install the Android operating system in the vehicle.

This move has positives and negatives. On the one hand, the system is more likely to function seamlessly with important in-car systems like navigation or suspension settings. But, on the other hand, you won’t have all of your information in the same place as you will with the Apple set up.

While I am an Apple user, I have to say I am thrilled that Audi made this move. If only because every single Audi infotainment system to this point has been slightly different from the last. Each car required you to completely relearn the system.

Fixing this sort of problem is just the point of this sort of joint partnership, according to the Wall Street Journal. As cars and their onboard computers get more and more complicated, having a familiar interface becomes increasingly important. Chances are that many drivers don’t know how to use a significant portion of the features available on their cars.

Having a trusted brand name attached to new cars can be a big attraction to consumers. Just ask Ford, which attributes part of its rising sales since 2007, to its introduction of Microsoft Sync infotainment system to its vehicles.

Given that Audi already has a reputation for quality, this may not be as much as a factor for them. However, even for a massive company like Audi and the VW group, developing a bespoke infotainment system is a difficult undertaking.

Audi and Google already have all the money in the world, and the personnel to be experts at this sort of work. Besides with around 80 million cars and light trucks sold annually around the world, the market for car technology is enormous.

We can expect Audi and Google to release more information about their partnership, at the upcoming CES 2014, so check back for more details. 

Emerging Tech

Want to know which drones are flying near you? There’s an app for that

Want to know what that mysterious drone buzzing over your head is up to? A new system developed by AirMap, Google Wing, and Kittyhawk.io could soon tell you -- via a map on your phone.
Mobile

Android Q: Everything we know so far about Google’s next mobile OS

Android Pie recently rolled out, but it's already time to look ahead to Android Q, the next version of Google's mobile OS. We've seen a number of rumors and leaks come out about the operating system -- here's everything we know so far.
Cars

Muscle cars, trucks, and EVs roared into the subdued 2019 Detroit Auto Show

The 2019 Detroit Auto Show was the quietest edition of the event in recent memory, but that doesn't mean nothing significant happened inside the Cobo Center. Here are the new cars and concepts we saw at the show.
Cars

Self-driving, electric, and connected, the cars of CES 2019 hint at the future

Car companies remained surprisingly quiet during CES 2018. But they spoke up in 2019. From electric hatchbacks you can buy in 2019 to super-futuristic mood-detecting technology, here are the major announcements we covered during the event.
Mobile

Join the Apple club with our complete guide to switching from Android to iOS

If Android simply isn’t cutting it for you anymore, then you might be considering Apple’s warm embrace. Here’s how to make the switch from Android to iOS without losing your contacts, sleep, or hair!
Mobile

It’s back! Here’s how to switch to Twitter’s reverse chronological feed

Twitter has finally brought back the reverse chronological feed, allowing you to see your feed based on the newest tweets, rather than using Twitter's algorithm that shows what it thinks you want to see. It's easy to switch.
Mobile

Want more power, but faster? This new charging tech claims it can deliver

Chunky power bricks and slow charging could be a thing of the past with GaNFast technology from Navitas Semiconductors. By using an alternative to silicon, GaNFast reduces power consumption and boosts output.
Mobile

Huawei in for a rough year as feds investigate alleged trade secrets theft

Huawei is also facing issues in the U.S., but it doesn't seem like that will end any time soon. According to a new report, the company is facing a federal investigation in the U.S. for allegedly stealing trade secrets.
Mobile

Turn to these apps to help you in your next hunt for a job

Looking for a job can be a stressful experience, but these days, a simple mobile app can help you to find and apply for jobs all over the country -- here are some of the best job search apps for iOS and Android.
Mobile

Sony is showing something off at MWC -- will it be the Xperia XZ4?

Sony may have released the Xperia XZ3 in the past few months, but already it's preparing to release a follow-up, the Xperia XZ4. We're learning plenty about the phone now some details have started to leak out, and it's getting exciting.
Mobile

Is this the first image of a Galaxy S10 being used in real life?

It won't be long now; With 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.
Mobile

Do these Geekbench results accurately represent the Moto G7?

The Moto G6 range is still relatively new to the market, but rumors have already started about the Moto G7, which is expected some time in 2019. Apparently, a G7 Power version will be joining the G7, G7 Play, and G7 Plus.
Wearables

Omron HeartGuide brings blood pressure monitoring to your wrist

High blood pressure leads to heart attacks, strokes, and many other health problems, so it's important to keep an eye on. Omron's HeartGuide is a fitness tracking watch that can also monitor your blood pressure from your wrist.
Business

Google is buying mysterious smartwatch tech from The Fossil Group for $40 million

Google is about to step up its smartwatch game. The company has agreed to buy an unnamed smartwatch technology from The Fossil Group for a hefty $40 million. Considering the acquisition, it's clear Google is serious about smartwatches.