Tired of Siri? Audi and Google partner to bring Android to next generation of cars

commander data nearest coffee shop audi google partner bring android next generation cars 003 crosslane coupe 970x0
New Audis like the Q1 could feature an Android operating system.

It seems like there is nowhere you can go these days to escape the war between technology companies Apple and Google. In fact, not even your car is safe. In June, Apple announced a partnership with nine automakers to develop systems that would allow drivers to use their iOS devices through the car’s display. Now Google and Audi are partnering to build Google’s Android operating system into the newest Audis.

Unlike Apple, which is working on systems that will essentially allow mobile devices to remotely run the car’s display and infotainment systems, Google wants to install the Android operating system in the vehicle.

This move has positives and negatives. On the one hand, the system is more likely to function seamlessly with important in-car systems like navigation or suspension settings. But, on the other hand, you won’t have all of your information in the same place as you will with the Apple set up.

While I am an Apple user, I have to say I am thrilled that Audi made this move. If only because every single Audi infotainment system to this point has been slightly different from the last. Each car required you to completely relearn the system.

Fixing this sort of problem is just the point of this sort of joint partnership, according to the Wall Street Journal. As cars and their onboard computers get more and more complicated, having a familiar interface becomes increasingly important. Chances are that many drivers don’t know how to use a significant portion of the features available on their cars.

Having a trusted brand name attached to new cars can be a big attraction to consumers. Just ask Ford, which attributes part of its rising sales since 2007, to its introduction of Microsoft Sync infotainment system to its vehicles.

Given that Audi already has a reputation for quality, this may not be as much as a factor for them. However, even for a massive company like Audi and the VW group, developing a bespoke infotainment system is a difficult undertaking.

Audi and Google already have all the money in the world, and the personnel to be experts at this sort of work. Besides with around 80 million cars and light trucks sold annually around the world, the market for car technology is enormous.

We can expect Audi and Google to release more information about their partnership, at the upcoming CES 2014, so check back for more details. 

Product Review

Google’s Pixel 3 is a hair away from pocket-sized perfection

Google’s Pixel 3 smartphone is the best Android phone you can buy. It doesn’t have the best looks or the best hardware, but you’ll be hard pressed to find better software and unique A.I. functionalities.

Born to run (forever): The most reliable cars you can buy right now

We all dread the thought of our car turning into a money pit, but choosing a dependable vehicle from the start can help us rack up countless care-free miles. Here, we've rounded up some of the most reliable cars available.

From Rolls-Royce to Lamborghini, these are the most expensive cars in the world

If you recently discovered an oil reserve in your backyard, you probably have some extra cash to spend. Look no further, because we’ve rounded up the most expensive cars in the world.

VW will use Siri as the designated driver for its connected car party

Volkswagen of America added Apple's Siri to help drivers control and interact with their cars. Owners can customize voice commands to tell Siri to change access settings such as interior climate, vehicle lock status, and fuel checks.

Best Google Pixel 3 XL screen protectors

It's tough to find good screen protectors, but the 6.3-inch OLED screen in the Google Pixel 3 XL definitely demands to be protected from scratches and impact damage. We've picked out the best options and included insight into the downsides.

Pocket Casts adds more cross-sync, curation, and Siri Shortcuts

Pocket Casts is a pocket staple for many podcast fanatics. But it's about to get even better with the introduction Pocket Casts 7.0 that adds intelligent curation, Siri Shortcuts support, and a streamlined UI.

Taking shots in the dark with Night Sight, the Pixel’s newest photo feature

The Google Pixel range has always been the home of some of the mobile world's best phone cameras. That performance is now getting even better with the introduction of the low-light Night Sight mode.
Product Review

Mediocre battery and a big notch slight Google's otherwise perfect Pixel phone

Google’s Pixel 3 XL has two big flaws: The gigantic notch on the front, and mediocre battery life. That being said, this is the best Android experience you can find in a smartphone today.

Samsung will reportedly announce its folding smartphone at MWC in February

Samsung has been showcasing bendable display tech for a few years and now a folding smartphone might finally arrive. The Galaxy X, or perhaps the Galaxy F, may be the company's first example. Here's everything we know about it.

Text messages are disappearing on Pixel 3s, but a fix is on the way

The Google Pixel 3 and Pixel 3 XL are arguably the best Android phones out there right now -- but they aren't perfect. Users have reported a number of issues and problems related to the Google Pixel 3 and Pixel 3 XL. Here's how to fix them.

Get ready for more V-series phones: LG trademarks names up to the V90

It looks like we should get ready for more LG V-series phones. LG has trademarked names for the LG V50 all the way up to the LG V90. We may have to wait some time before we see these phones; the next LG flagship is expected to be the LG G8.

Google rolls out Night Sight to Pixel 3 and 3 XL camera app

Google's latest flagships, the Pixel 3 and Pixel 3 XL, are now official and we have all the details from the October 9 event in New York City and Paris. Here's everything we know about the Google Pixel 3 and Pixel 3 XL.

You can now message businesses straight through Google Maps

Google has been updating Maps with a ton of new features over the past few months, and now it's back with another one -- the ability for users to message businesses directly through the Maps app.

The Motiv smart ring is coming to 20 more countries and physical stores

Remember Motiv's activity tracking smart ring? It's back with a raft of new features that adds biometric identification and token authentication, all on a device that fits on your finger.