Evernote lures app developers with new developer tools, site

evernote-developer-community-siteEvernote isn’t just an app anymore, it’s a platform. And the company wants developers start planting the seeds to get its ecosystem blossoming.

On Tuesday, Evernote announced the launch of its newly redesigned developer site. It provides Evernote’s third-party developers with better access to resources, news, and documentation surrounding development projects using the Evernote API. The improvement of the developer site is the latest in a series of moves towards creating an ecosystem around Evernote, which began as a simple app primarily geared toward archiving and organizing bookmarked items. It has since expanded to include services such as the ability to manage expense accounts, generate location-specific notes, save and share snippets of design code, and now, its own apps.  In addition to the API, the company launched Evernote Trunk, a mini app store, and sponsored the Evernote Designer Competition last year.

Turning an app into a platform

Phil Libin, the company’s CEO, stated in a December interview with The Next Web that Evernote’s goal had always been to move from an app to a “platform for your life’s memories,” but that it had only been recently that he felt comfortable referring to it as such. “We took a slow approach to that. We set up our API and set up the Evernote Trunk… and just in the past few months we’ve gotten around to being comfortable enough to call ourselves a platform.”

Some of that confidence is certainly attributable to the company’s meteoric growth over the past year. In June, the company announced that it was profitable; shortly thereafter, it secured an additional $50 million in Series D funding, bringing it to a total of $95.5 million in funding to date. In December of 2011, Evernote announced at the LeWeb conference in Paris that it had surpassed 20 million users.

What’s next

With such a substantial fan base, it will be interesting to see where Evernote turns its attention down the road. While enhancements such as Tuesday’s release of a speech-to-text update for the Android app will undoubtedly continue, it’s clear that Evernote applications are ranging ever-further afield of its original concept. Last summer, the company acquired Skitch, the creator of the photo-annotating and sharing app of the same name. In December, the company launched two new apps – Evernote Food and Evernote Hello – geared toward the curation of dining experiences and contact information, respectively.

The increased focus on social networking may signal a departure from enterprise-centric development, opening the door to developers more interested in the social aspect of the app. What remains unclear is whether social sharing tools such as Food will be as successful as task-based apps. In an interview with GigaOm last July, Libin said that he saw Evernote distinguishing itself from other Silicon Valley giants like Zynga and Facebook through its emphasis on productive – rather than leisure – time. As the developer community seeking to harness Evernote grows, so too will the number of possible directions Libin and Evernote can take. 

Emerging Tech

Inside the Ocean Cleanup’s ambitious plan to rid the ocean of plastic waste

In 2013, Boyan Slat crowdfunded $2.2 million to fund the Ocean Cleanup, a nonprofit organization that builds big, floating trash collectors and sets them out to sea, where they’re designed to autonomously gobble up garbage.

Startup Smartcar accuses bigger rival Otonomo of stealing intellectual property

California-based startup Smartcar claims its intellectual property was stolen by a much bigger (and better-funded) rival named Otonomo. Otonomo hasn't given its side of the story yet.
Social Media

Vine co-founder launches beta test for new video-looping app Byte

Vine co-founder Dom Hofmann has finally launched the beta version of Byte, a new video-looping app expected to closely resemble the one that closed down in 2017 after owner Twitter withdrew support.

Toyota leads $1 billion investment in Uber’s self-driving tech division

In a move that has been a long time coming, Uber filed its S-1 documents, which sets the stage for the company to finally go public with an initial public offering. The company could be valued at more than $100 billion.

On a budget? We found the best affordable smartphones you can buy

Here are the best affordable phones for anyone working with a tight budget, whether you're a fan of stock Android or marathon battery life. Find out what you can get for under $500 or far, far less as we round up the best budget…

Which smartphone has the best camera? We found the sharpest shooters

They say that the best camera is always the one you have with you and that makes your smartphone camera very important indeed. Join us for a closer look at the best camera phones available right now.

Step into Childish Gambino’s musical universe with the Pharos AR app

Childish Gambino seems to be on a mission to take over everyone's smartphones. Now you can experience his musical and visual universe through his new Pharos AR app, available on Android now and iOS soon.

We tried all the latest and greatest smartphones to find the best of 2019

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.

Solve a galaxy of problems with a simple reset of your S10

If your Samsung smartphone is acting up, then you may want to try resetting it. We'll show you how to overcome simple issues with a soft reset and also how to tackle bigger problems or prep it for sale with a factory reset.

iFixit's teardown might show the reason the Galaxy Fold keeps breaking

The Samsung Galaxy Fold has arrived, and it goes on sale soon. Folding out from a 4.6-inch display to a tablet-sized 7.3-inch display, this unique device has six cameras, two batteries, and special software to help you use multiple apps.

Need a minute to yourself? Buy some alone time with the best tablets for kids

Looking to keep those tiny fingers and brains busy? Tablets aren’t just for grown-ups, and many are kid-friendly! Here's our list of the best tablets for kids, with parental controls and plenty of tempting features to satisfy your…

Bigger isn’t always better: 5 of the smallest smartphones worth buying

Phones are getting larger and larger, but what options exist for the small-of-hand, or people who just want a phone they can use one-handed? In a world of phablets, some of the smallest smartphones can still pack a punch.

Waze vs. Google Maps: Which map app should you be using?

Waze and Google Maps are two of the most popular apps for those looking for turn-by-turn navigation, yet there are some notable differences to point out. Here, we examine both to decide which offers the best feature set.

Stunning photo shows Honor 20 will get the full Moschino designer treatment

Honor will launch the Honor 20 on May 21, at an event taking place in London. A special Moschino version will also be revealed, potentially with a Lite version, and perhaps even another model also showing up on the day.