Guess who has an “advanced gaming smartphone” ready for release next week? Surprise, it’s ZTE…

ZTE Era Press ShotZTE has announced through Twitter that next week, at a special event in London, it will unveil an “advanced gaming smartphone,” a phrase it felt the need to capitalize to properly convey its excitement.

The tweet went on to say that the device would be “in our hands” that day, indicating that it’s not just a launch event, but a release event too.

If, beforehand, we had been quizzed on who was about to come up with an advanced gaming smartphone, ZTE wouldn’t have been our answer. It’s not that the company isn’t successful — at the end of last year, analysts at Gartner put it in fourth position in its worldwide smartphone market share chart — it’s that ZTE has yet to reveal itself as a big innovator.

The market is ready

Gaming is hugely popular on smartphones, but there aren’t all that many dedicated gaming phones out there. The Sony Xperia Play is the most obvious, modern device, then there were several failed attempts by Nokia in years gone by; but recently it has been accessory manufacturers who have been innovating in the mobile gaming world, with cool toys such as the iCade 8-Bitty and the Gametel.

The market is ripe for exploitation then, and ZTE is very keen to make a splash in the US and Europe, something it may achieve if the mystery device really is as advanced as advertised.

There’s also the hint that the phone will be available soon after the launch. This approach has proved to be successful for Apple and Samsung, and it looks like ZTE has been paying attention. In the past, ZTE has announced phones that never seem to go on sale — take the quad-core Era seen during Mobile World Congress as an example.

How advanced are we talking?

Exactly what will make ZTE’s phone so advanced isn’t known. Although it’s not stated, it’s almost certain the phone will run Android, but will it have physical controls like the Xperia Play? A joypad accessory? Or something truly exciting and new?

ZTE already has a good relationship with Nvidia, having used both the Tegra 2 processor and the Icera modem in the Mimosa X. Could the new phone use the Tegra 3 and its GeForce GPU, and have Nvidia’s TegraZone portal app pre-installed? If so, it’ll still need something extra to make it “advanced.”

If ZTE’s offering lives up to the hype, it’ll have beaten the newly PlayStation Certified HTC to the post, making us wonder why both it and Sony bothered to announce anything, if a device isn’t ready yet.

ZTE’s event will take place in London on Wednesday, July 18. We’ll keep our expectations realistic, but it’s difficult not to be intrigued.


Huawei can make superb phones, but the Y7 Prime isn’t one of them

We've adored some of the recent Huawei smartphones, including the excellent P20 Pro; but the firm also makes some cheaper hardware. We've been using the $220 Huawei Y7 Prime to find out if it's similarly tempting.

Here’s our guide on how to get ‘Fortnite’ on your Android device

'Fortnite: Battle Royale' is one of the biggest games in the world right now, and it's finally on Android, even if getting set up is a bit long-winded. Here's how to play 'Fortnite: Battle Royale' on an Android device.

Check out our handy step-by-step tips for the awesome new Sony Xperia XZ3

This slick, stylish new Sony smartphone has hidden depths, and we’re here to help you unlock them with our Xperia XZ3 tips roundup. We’ve got advice on how to get the best picture, sound, and more in this easy step-by-step guide.

Samsung CEO says its foldable phone will double as a tablet

Samsung has been showcasing bendable display tech for a few years now and a folding smartphone might finally arrive. The Galaxy X, or perhaps the Galaxy F, may be the company's first example. Here's everything we know about it.
Product Review

Mediocre battery and a big notch slight Google's otherwise perfect Pixel phone

Google’s Pixel 3 XL has two big flaws: The gigantic notch on the front, and mediocre battery life. That being said, this is the best Android experience you can find in a smartphone today.
Product Review

Google’s Pixel 3 is a hair away from pocket-sized perfection

Google’s Pixel 3 smartphone is the best Android phone you can buy. It doesn’t have the best looks or the best hardware, but you’ll be hard pressed to find better software and unique A.I. functionalities.
Product Review

The Huawei Watch GT’s battery life gets a tick, but the software may not tock

Huawei’s track record with smartwatches is strong, having releases two models and several spin-offs to general acclaim. This is the Watch GT, and it moves away from Google’s Wear OS to focus on fitness, yet stays ahead of the…

The best Pixel 3 screen protectors to keep your phone Pixel perfect

The Pixel 3 is equipped with the hottest hardware and a beautiful 5.5-inch P-OLED display protected by Gorilla Glass 5. But it's not invincible. Here are the best Pixel 3 screen protectors to keep it safe.

Montblanc’s $995 Summit 2 watch stays on your wrist for longer between charges

Montblanc has taken the wraps off of the new Montblanc Summit 2 -- the first watch to feature the new Qualcomm Snapdragon Wear 3100 processor. The watch features a premium design and Google's Wear OS.

Google Pixel 3 vs. Apple iPhone XS: Does Google’s A.I. take down Apple?

The Google Pixel 3 is here, boasting top-tier specs like a Qualcomm Snapdragon 845 and 4GB of RAM, and some of the world's best artificial intelligence features on a phone. But can it take out the Apple iPhone XS?

Hinge's new feature wants to know who you've gone out on dates with

With its new "We Met" feature, Hinge wants to learn how your dates are going with matches in its app. That way, it can inject the information into its algorithm to provide future recommendations that better suit its users' preferences.

Which Verizon plan is best for you? We check out family, individual, and prepaid

Verizon offers lots of plans for individuals, your family, and folks who want prepaid service. Here is everything you need to know about Verizon's plans, from data packages and smartphones to Big Red's prepaid plans.

Mate 20 range now includes new 20 X model with huge 7.2-inch display

Huawei has released the Mate 20, Mate 20 Pro, and Mate 20 X. With all new Kirin processors, advanced A.I. brains, and an amazing triple camera, here's absolutely everything you need to know about the new Mate 20 series.

Here are our favorite wireless phone chargers for Android devices and iPhones

We checked out the best wireless phone chargers to make tangles and uncooperative ports a thing of the past. Whether you have an iPhone or Android, find out which wireless charging pads are worth buying, and how their features compare.