Motorola brings location data to Motoblur with Aloqa buy

motorola could jump to head of phone pack with 2ghz logoIn a move designed to enhance the Motoblur platform with location data, Motorola bought Munich-based Aloqa GmbH today. Aloqa is privately held and Motorola did not disclose any of the transaction details.

Aloqa’s software proactively displays relevant Web content, such as places, events, and bargains, based on the user’s location and social content. For example, if the user is in a certain region, the software will display special offers of leading discounters in the area.

According to Motorola, Aloqa’s open, location-triggered mobile push technology will be integrated with Motorola’s Motoblur platform to connect users and publishers of location-aware content in real-time, Motorola said in a statement.  Motoblur allows users to access social networking sites, emails, news, and favorite applications from their Android phones

“Aloqa is an exciting addition to Motorola Mobility as its specialized engineering talent and location-tracking technology will significantly accelerate the release of our context-aware mobile services platform,” said Christy Wyatt, corporate vice president of software and services product management for Motorola Mobility.

Aloqa currently distributes its mobile app for iPhone, Android and other platforms. It is unclear whether the company will continue support for non-Android platforms after the acquisition, although it appears unlikely.

Aloqa will join Motorola’s Mobility division, which handles the company’s set-top box and cellphone businesses. The division is also expected to be spun off as an independent company Motorola Mobility in the first quarter of 2011.

Aloqa’s CEO is ex-Google product marketing head Sanjeev Agrawal.

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