Nearly a third of U.S. Internet users already own a tablet

using-ipad

According to findings recently published by the Online Publishers Association, a research-based consulting firm called Frank N. Magid Associates, Inc. discovered that tablet adoption in the United States has risen to 31 percent in 2012 reaching nearly 75 million users. During 2011, an identical study conducted by the firm had found that only 12 percent (28.3 million users) had jumped headfirst into the tablet market. Looking forward to 2013, the research firm predicts that tablet adoption will grow to over 117 million people or 47 percent of Internet users in the United States. It may prove difficult for Microsoft to capture a significant market share in the tablet market at this point due to existing established brands.

amazon-kindle-fireAndroid tablets have made a strong push for market share during 2012, namely due to sales of Amazon’s Kindle Fire. In fact, consumers are evenly split between Android and iOS tablets instead of Apple’s dominance of the tablet market during 2011. However, the BlackBerry brand seems to be failing as Playbook adoption has only dropped year-over-year. 

Regarding customer satisfaction, Apple still has a lead over Android devices by about five percent. However, the majority of users are either “very satisfied” or “satisfied” about their tablet purchase regardless of the operating system.   

Specific to gender, women are more likely to use a tablet this year compared to last year while men are less likely. In addition, the average age of a tablet user in the United States has increased by eight percent, specifically rising for people between the ages of 35 to 54. Alternatively, children, teenagers and young adults are less likely to use a tablet. Regarding household income, people living in a household that makes more than $50,000 per year are much more likely to own a tablet than households making up to $50,000 per year. 

Sixty percent of the respondents use their tablet several times a day and the average amount of time spent using a tablet clocked in at nearly fourteen hours per week. The most popular time to pull out the tablet and browse the Web or fire up Netflix was between 5 p.m. and 11 p.m., typically when the average American gets home from work. While the majority of respondents used tablets at home, other popular places includes during school or work, during the daily commute or while shopping. 

tablet-watching-tvSimilar to other studies, the most popular activity to do while on a tablet is watch Internet video and the most popular videos are short news clips, sports clips, weather forecasts and television show clips.

Other popular forms of video played on tablets includes user-generated content on YouTube, movie trailers, music videos, full-length movies and television shows as well as live sporting events. In addition, tablet users like to multitask while the HDTV is on. Eighty-five percent of respondents use a tablet while watching television and 66 percent add a third device into the mix such as a laptop.

Regarding apps, 30 percent of respondents have spent at least $30 on applications during 2012 and iPad users are far more likely to purchase applications than Android tablet owners. Sixty percent of tablet owners have purchased some form of premium content which could include digital magazines, books, newspaper subscriptions, movies or television shows. When comparing free apps with advertisements against premium applications, users prefer saving their money and looking at advertisements on “freemium” applications.

Product Review

Recent production woes make the Eve V a worse buy than it once was

Our Eve V review looks at a crowdsourced detachable tablet that checks some boxes for its backers. Its delay in making it to the market holds it back in some areas, and Eve Technology is an unknown quantity.
Home Theater

Everything you need to know about Google’s Chromecast and Chromecast Ultra

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Product Review

5 generations later, Microsoft's Surface Pro is still the best 2-in-1 out there

At first glance, the 2017 Surface Pro looks like an incremental update to the Surface Pro 4, which was already our favorite detachable tablet. But does the newest version earn its own place at the top of the 2-in-1 heap?
Mobile

Master your Sony Xperia XZ2 with these handy tips and tricks

While new Samsung and Apple phones get the lion's share of attention, Sony released three new flagships, the Xperia XZ2, XZ2 Premium, and the XZ2 Compact. Here are some of our favorite Sony Xperia XZ2 tips and tricks.
Android Army

Confused by this year's Motorola lineup? Here's the lowdown on what's to come

Struggling to figure out your E5 from your G6? No, it's not a weird chromatic scale -- it's just Motorola's new roster. But how do you know which is right for you? Find out with our guide to Motorola's 2018 phone lineup.
Mobile

Google may finally create its first flagship store in Chicago

Google is reportedly nearing an agreement on a lease for its first flagship retail store. The store will be located in Chicago, and will presumably be where the company shows off Google Pixel phones and other hardware.
Mobile

The Moto Z3 is now available (but only for Verizon customers)

Buckle up your Moto Mods and get ready -- the Motorola Moto Z3 is finally almost here. Boasting flagship specs and a classic Motorola design, the phone is set to be a serious contender for anyone looking for a flagship-like phone in 2018.
Mobile

We found out which Sony Xperia phones will get Android 9 Pie in 2019

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Mobile

Google confirms it still tracks users who turn Location History off

Google is tracking your location -- even when you tell it not to. According to an investigation by the Associated Press, Google services store location data, regardless of whether privacy settings claim otherwise.
Mobile

The HTC U12 Plus is now available in color-shifting Flame Red shade

HTC has released some pretty great flagship phones in the past few years, and it's now aiming to follow up with another one. After plenty of rumors and leaks, the company has finally taken the wraps off of the new HTC U12 Plus.
Mobile

A subway passenger may have snagged a shot of the upcoming Pixel 3 XL

It hasn't been too long since Google launched the Pixel 2, but it's already gearing up for the next iteration, the Google Pixel 3. Here's everything we know about the upcoming phones so far.
Mobile

HMD may announce the U.S. release of the Nokia 6.1 Plus next week

It's shaping up to be a big year for HMD. After announcing five phones at MWC earlier this year, the handset manufacturer is reportedly bringing another budget phone, the Nokia 6.1 Plus, to the U.S.
Mobile

Newly leaked photos show a fully functioning Motorola One Power

Many of us have come to know and love Motorola's extensive lineup of budget phones. But Motorola makes some pretty awesome midrange smartphones as well. And it looks like we're about to see its next phone, the Motorola One Power, very soon.