New Amazon TV ad reveals large-screen Fire tablet and back-lit ‘Paperwhite’ e-reader

new amazon ad reveals large fire tablet and paperwhite e reader tvIt looks as if Jeff Bezos and his team are having some fun, teasing TV viewers the evening before a big product launch with an ad featuring, apparently, some or all of its new devices.

Interestingly, a large-sized tablet makes several appearances during the 60-second ad – likely the much-talked about 10-inch Kindle Fire. There even appears to be a shot of someone tapping away on a keyboard connected to the device – could the e-commerce giant be about to unveil a keyboard cover similar to the Touch Cover accompanying Microsoft’s soon-to-launch Surface tablet?

The existence of the Paperwhite e-reader is also apparently confirmed in the ad, with a fleeting shot of someone holding a device with a super-white back-lit screen.

There’s no sign, however, of a smartphone, though the company is said to be in the process of making one.

new amazon ad reveals large fire tablet and paperwhite e reader

Broadcast during Wednesday night’s Giants vs Cowboys NFL game, the 60-second ad (below) begins with boxes – lots of boxes (with Amazon printed on them, naturally) – and a voiceover saying, “We’re the people with the smile on the box. We’re the reinventors of normal.”

Various shots of various people with various devices follow – there appears to be a (new) 7-inch Kindle Fire, a larger tablet and a new e-reader. And lots of boxes.

It is of course possible that the ad wasn’t meant as a tease at all but was instead broadcast as the result of a scheduling error. Either way, we’ll all find out on Thursday exactly what the Seattle-based company has up its sleeve.

Digital Trends will of course be covering Amazon’s media event, which begins at 10.30am PT, so stay tuned for more information.

[Daniel Marchena via The Verge]


Want more power, but faster? This new charging tech claims it can deliver

Chunky power bricks and slow charging could be a thing of the past with GaNFast technology from Navitas Semiconductors. By using an alternative to silicon, GaNFast reduces power consumption and boosts output.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Home Theater

Want to mirror your smartphone or tablet onto your TV? Here's how

A vast arsenal of devices exists to allow sending anything on your mobile device to your TV. Our in-depth guide shows you how to mirror content from your smartphone or tablet to the big screen from virtually any device available.
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.
Home Theater

Still listening on tinny TV speakers? Try one of our favorite soundbars

You no longer have to sacrifice sound for size when selecting home audio equipment. Check out our picks for the best soundbars, whether you're looking for budget options, pure power, smarts, or tons of features.

Sony is showing something off at MWC -- will it be the Xperia XZ4?

Sony may have released the Xperia XZ3 in the past few months, but already it's preparing to release a follow-up, the Xperia XZ4. We're learning plenty about the phone now some details have started to leak out, and it's getting exciting.

Do these Geekbench results accurately represent the Moto G7?

The Moto G6 range is still relatively new to the market, but rumors have already started about the Moto G7, which is expected some time in 2019. Apparently, a G7 Power version will be joining the G7, G7 Play, and G7 Plus.

Is this the first image of a Galaxy S10 being used in real life?

It won't be long now; With 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.

Omron HeartGuide brings blood pressure monitoring to your wrist

High blood pressure leads to heart attacks, strokes, and many other health problems, so it's important to keep an eye on. Omron's HeartGuide is a fitness tracking watch that can also monitor your blood pressure from your wrist.

Learn how to play YouTube in the background on iOS and Android

We show you how to play YouTube in the background with apps such as Opera, Chrome, and Firefox -- along with the premium offerings like YouTube Premium -- whether you have an Android or iOS device.

Android vs. iOS: Which smartphone platform is the best?

If you’re trying to choose a new phone and you’re not sure about the merits and pitfalls of the leading smartphone operating systems, then come on in for a detailed breakdown as we pit Android vs. iOS in various categories.

Verizon’s deal could get you a free iPhone XR — but there’s some fine print

Verizon launched a new deal for its smartphones aimed at encouraging customers to open a new line. If you're willing and you want two new phones, you could get a free Samsung Galaxy S9, iPhone XR, or Pixel 3.

Get $100 discount on the Razer Phone 2 for a limited time

The Razer Phone 2 is finally here, and it's got upgraded specs, that super-smooth 120Hz display, and an updated design. Here's absolutely everything you need to know about the Razer Phone 2.

Google is buying mysterious smartwatch tech from The Fossil Group for $40 million

Google is about to step up its smartwatch game. The company has agreed to buy an unnamed smartwatch technology from The Fossil Group for a hefty $40 million. Considering the acquisition, it's clear Google is serious about smartwatches.