LG takes new approach to Android marketing with LG Optimus G

LG Optimus G

Check out our full review of the LG Optimus G phone.

Android advertising is notorious for being a mixed bag. Nokia was busted for faking images in its latest Lumia bragfest, Samsung chose to ridicule Apple rather than focus on the latest Galaxy, and Motorola is still trying to forget the Droid advertisements that did little else aside from forever associating a glowing red eye with Verizon.

Making the decision to focus on its device’s hardware strengths and compelling feature set, LG has released a more artistic set of ads. The videos focus solely on the LG Optimus G, showing off its slimness, classy chassis, and vibrant screen through a mix of dance, martial arts, clever cinematography, and a generally futuristic vibe. The world in which we are shuttled into has a Minority Report-esque approach to technology; lots of floating screens and broad arm gestures.

However, the flashy visuals aren’t being used to distract the viewer from any shortcomings found in the device, rather they are used to accentuate its strong points like its gorgeous design, exclusive software, and impressive battery performance.

A few features on display are the QSlide function (multi-tasking while viewing video), QuickMemo (a memo app, shown here accepting handwriting input), and Dual Play (sharing a video on your TV while still accessing your apps). The camera also receives some time in the limelight, showing off a super quick shutter speed.

All things considered, LG’s latest promotional video is a step above the smartphone advertisements that have come before it. We’re just glad LG had enough sense to put the focus on its stellar device because it definitely deserves to be bragged about.

The LG Optimus G is the first phone to ship with Qualcomm’s Snapdragon S4 Pro Quad-Core processor, capable of delivering unparalleled performance. The display is a 4.7-inch True HD IPS+ display boasting a resolution of 1280 x 768 with 320 pixels per inch. And it doesn’t stop there either, the Optimus G sports a 13-megapixel camera on the rear and a 1.3-megapixel camera facing front. All of that is finished off by 32GB of memory and 2GB of RAM before being packed into a 8.45mm thick body. To put that in perspective, 8.45mm is slightly thinner than the iPhone 4.

There is one drawback, however. The Optimus G won’t be shipping with Android 4.1, but will come preloaded with 4.0 instead. Shipping with old software reflects badly on LG, a company that already has a bad track record with Android updates, but it could be overlooked if the Optimus G lives up to its hype. With an already crowded market of flagship devices from top manufacturers like Samsung and HTC, LG’s latest entry will need to deliver the goods in a big way to make a dent in the race to the top.

Did the latest advertisement get you all riled up for the LG Optimus G? Or do you have your heart set on another?


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