The clock reaches zero on Samsung’s Galaxy teaser page and reveals… a cheap shot

Samsung  Galaxy S III Teaser VideoSamsung’s hype machine has been working hard recently, as the Korean company does its best to maintain the high degree of anticipation surrounding the Galaxy S III smartphone.

The cryptic www.tgeltaayehxnx.com website (that’s “the next galaxy,” anagram fans) appeared over the weekend with a timer set to reach zero at midday GMT and with a little over an hour until it expired, the strain of millions eagerly awaiting the big reveal saw the website begin to fall over.

Long loading times and even the occasional time-out, didn’t bode well for anyone wanting to be first to see just how much Samsung would show the week before the launch event.

Sure enough, as the timer ran out, nothing happened and the site froze attempting to deliver the payoff. As we all know, patience is a virtue, and after a few minutes it was all back on track — you even get to solve the anagram.


Was it worth the wait? Well, that depends on what you expected. What we’ve been given is a one-minute teaser trailer for the event more than the phone.

It takes us on a journey through the cosmos, telling us that “truly smart technology becomes a natural part of life” and that “a galaxy fits perfectly into [our] hand,” before ending with the cheapest of cheap shots you’ve ever seen.

We won’t spoil it here, but when it does happen, we’d hope for snorts of derision rather than the cheers Samsung is clearly expecting. It’s also more than a little ironic, as the galaxy looks like shots of a Mac OS X desktop, and Samsung’s whole approach to the S III’s launch comes straight from Apple’s big book of successful marketing strategies.

The only vague hint concerning the phone is the phrase “your view of the world grows ever wider,” which suggests the phone will indeed have a big screen. Tell us something we didn’t expect, Samsung.

A 16-second version of the teaser, without the rabble-rousing, has also appeared on Samsung Mobile’s Facebook page.

Samsung’s event will take place on May 3 in London.

Mobile

The world’s first foldable smartphone is awesome, and you shouldn’t buy it

The Royole FlexPai is being hailed as the world's first foldable smartphone, beating out the likes of Samsung, but does it really give us a glimpse at the future? We spent some time with one to find out.
Gaming

‘Diablo Immortal’ is just the beginning. Mobile games are the future

Diablo fans were furious about Diablo Immortal, but in truth, mobile games are the future. From Apple and Samsung to Bethesda and Blizzard, we’re seeing a new incentive for games that fit on your phone.
Mobile

It’s happening. Samsung is making a foldable phone with a 7.3-inch display

Samsung has been showcasing bendable display tech for a few years and now a folding smartphone might finally arrive. The Galaxy X, or perhaps the Galaxy F, may be the company's first example. Here's everything we know about it.
Mobile

How to watch the Samsung Developer Conference 2018 keynote

The Samsung Developer Conference may not be as consumer-focused as WWDC or Google I/O, but this year it could be home to something big -- a teaser for Samsung's upcoming foldable smartphone. Here's how you can watch the keynote for…
Mobile

Google’s storage-management app gets face-lift, is now called ‘Files by Google’

Google has revamped its files management app with a new look and name. Now known as Files by Google, the app received the company's all-white material redesign -- offering the same functionality, but with a cleaner look.
Wearables

Wearable in Google patent will shake, bake, and shine to signal notifications

A new Google patent suggests that Google may be working on getting into the wearable game after all. The patent describes a wearable device that can vibrate, light up, and pulse when notifications arrive.
Product Review

The HTC U12 Life is a midrange contender, but it’s no champion

The HTC U12 Life is a midrange smartphone with a large 6-inch screen, plenty of battery life, and a dual lens camera, but it bears little relation to its bigger sibling. Find out if it’s worth considering in our HTC U12 Life review.
Mobile

Here's a look at what's inside Fossil's Pop-up Shop in New York

Fossil has released its first-ever smartwatch featuring Qualcomm's Snapdragon Wear 3100. The Fossil Sport comes packed with a heart rate monitor, built-in GPS, NFC, and Google's latest version of Wear OS. Here's everything you need to know.
Mobile

Just how tough is your phone case? We break down IP ratings, military standards

Almost every manufacturer is packing IP ratings these days, but just what does that mean exactly? We break down the standards behind IP ratings and Military Standards to find out what they really mean.
Mobile

On a budget? We found the best affordable smartphones you can buy

Here are the best cheap phones for anyone working with a tight budget, whether you're a fan of stock Android or marathon battery life. Find out what you can get for under $500 or far, far less as we round up the best budget smartphones.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Mobile

Keep on clicking with the 10 best browsers for Android

Browsing the web on an Android device should not be a pain. Check out our picks for the best browsers for Android, so you can surf the web with greater ease and access a trove of unique features.
Android Army

Android battery life too short? Try using dark mode, Google says

Google confirmed at the 2018 Android Dev Summit that using dark mode will help extend an Android smartphone's battery life. Google also admitted its mistake of pushing for the usage of white in previous Material Design initiatives.
Mobile

Which smartphone has the best camera? We found the sharpest shooters

They say that the best camera is always the one you have with you and that makes your smartphone camera very important indeed. Join us for a closer look at the best camera phones available right now.