Verizon iPhone boosts Apple iOS ad share gains over Android, study shows


A jump in sales due to the launch of the iPhone 4 on Verizon Wireless has helped Apple’s iOS operating system make gains in mobile ad share against Google’s market-leading Android OS, according to the March report on mobile platform trends by Millennial Media.

Apple saw an 11 percent month-over-month growth in mobile ad share in March from sales of the Verizon iPhone. That helped boost Apple to 31 percent of the smartphone mobile ad market. The Android OS led the smartphone market for the fourth month in a row, with 48 percent mobile ad share. Apple’s ad impressions also saw a 29 percent jump, compared to Android’s 23 percent growth.

Research In Motion also enjoyed a growth surge, having earned a 29 percent month-to-moth growth, boosting its ad impression share to 18 percent.


While Apple’s iPhone ranks as the single most popular device, with 19.42 percent market share, seven of the top 10 smartphones in March run Android. BlackBerry also made it into the top 10, with the BlackBerry Curve ranking in at No. 2 and the BlackBerry Bold 2 at No. 5. Out of the top 20 smartphones, those running Android devices accounted for 14.


Apple maintained its lead as the No. 1 device manufacturer, with 32 percent of all mobile ad impressions on Millennial Media’s network. The Verizon iPhone helped in this area as well, having accounted for 8.2 percent of all iPhone impressions.

Android may have displayed more ads, but Apple made those advertisers more money, the Millennial study shows. When ranked by revenue, Apple pulled in 47 percent, compared to Android’s 36 percent. RIM took the third largest chunk with 7 percent revenue share. All other platforms accounted for 10 percent.

Millennial also looked at the growth of other “connected” mobile devices, including tablets. According to the report, this group saw 21 percent month-to-month growth overall. Tablets captured 17 percent of the total device impression share.

Worldwide, Android ranks as the No. 1 mobile platform, with about 30 percent market share, compared to iOS’s slightly declined market share of 24 percent.


A turn for the better: Loupedeck+ adds custom dials, more to Lightroom console

The Loupedeck+ improves on the original Lightroom console by adding welcome customization options and introducing support for Skylum Aurora HDR. What's even better is that it does this all at an even lower price.
Social Media

Complaint by federal agency says Facebook’s ad platform is discriminatory

Facebook says it's been improving ad practices since an investigative report suggested the network was breaking laws for discriminatory housing ads. Now, HUD has filed an official complaint, saying the changes haven't been enough.
Product Review

Asus ZenBook 3 Deluxe (late 2017) review

As our Asus ZenBook 3 Deluxe (late 2017) review shows, adding an 8th-gen Intel Core processor to an excellent thin and light chassis makes for a great combination.

‘Warframe’ adds a trio of minigames, including a 2D fighting experience

Digital Extremes has added a new 2D fighting mini-game to Warframe, its free-to-play science fiction title. The game can be unlocked by using the Standing resource and features a surprising amount of depth.
Product Review

From its stunning screen to its slick S-Pen, Samsung's Note 9 is a masterpiece

It’s jaw-dropping how much tech Samsung has fit inside the Galaxy Note 9. It’s one of Samsung’s largest phones ever thanks to its 6.4-inch screen, and the S Pen is better than ever.

The best Moto Z3 cases to keep your flagship phone protected

The newly released Motorola Moto Z3 is a fine phone with a lot to offer. But while it's tough, it's not tough enough to go five rounds with concrete. Here are the best Moto Z3 cases to keep it protected.

Huawei could announce a trio of new smartwatches at IFA in late August

The Huawei Watch 3 may be a ways off from release, but that doesn't mean Huawei isn't working on what it could look like. A new patent from Huawei hints at a smartwatch with space to store a pair of true wireless earbuds.

Master your Moto E5 Plus and E5 Play with these handy tips and tricks

The Moto E5 Plus and Moto E5 Play are Motorola's latest budget phone offerings. Whether you're new to Moto phones or just upgrading, there are plenty of special features to explore. Here are our favorite Moto E5 tips and tricks.

Quindim, quiche or quesito? What will Android Q be called?

We always like to wildly speculate about the next dessert-themed name for Android, but the letter Q is making that tougher than usual. Here are our best guesses and suggestions for the full name of Android Q.

Is this proof Google plans to launch a Pixel Watch soon?

From its Pixel smartphones to Google Home, the Google brand is quickly becoming synonymous with high-quality consumer hardware. This year, it looks like Google may branch out a little further by creating its first smartwatch.

Samsung confirms the Galaxy S10 won't be the first 5G phone

It may be no more than a sparkle in Samsung's eye, but the Samsung Galaxy S10 is definitely coming. Here's everything we know about what's sure to be Samsung's most amazing creation so far.

Samsung's new Galaxy Watch touts ultra-tough glass, multiday battery life

Samsung has finally introduced a sequel to the Galaxy Gear S3 smartwatch -- called the Samsung Galaxy Watch. The new device features a slick design, Samsung's Tizen operating system, and a heart rate monitor to help you track your fitness.

Free yourself! How to unlock a phone from the icy hands of your wireless carrier

Do you want to know how to unlock a phone through your carrier or a third-party service like DoctorSIM? Regardless of which way you want to go, we've compiled a list of requirements and methods for doing so.

Huawei P20 photos show bezel-less display with teardrop notch, triple camera module

Huawei is no stranger when it comes to big phones. And this year it plans to go even bigger with the Huawei Mate 20 and Mate 20 Pro. Here's what we think we know about the new range.