An Apple fanboy’s dream? New fragrance reproduces the smell of a MacBook Pro unboxing

an apple fanboys dream new fragrance reproduces the smell of a macbook pro unboxing scentApple fanboys everywhere may well begin quivering with delight when they hear about what three Australian artists have recently come up with: a fragrance identical to the aroma experienced when unboxing a brand new MacBook Pro.

The artists, Melbourne-based Gavin Bell, Jarrah de Kuijer and Simon McGlinn (aka Greatest Hits), took the creation of their scent rather seriously, by all accounts.

They began by presenting their idea to scent solutions company Air Aroma, who quite possibly thought the trio needed a long lie down in a dark room upon learning of their request.

The lads explained that it was for an upcoming art exhibition and they they wanted to fill the air with a scent similar to the aroma produced when unboxing a new MacBook Pro.

“A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging,” a post on Air Aroma’s blog said. “Apple fans will certainly recognize this smell.”

Eau de Mac Unboxing, if you will, “encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China,” Air Aroma explained. Sounds positively delightful.

So unusual was the requested scent (you don’t say!) that the company decided to seek help from its fragrance suppliers in France, who sent over “samples of fragrances with the aroma of glue, plastic, rubber and paper.”

Once Air Aroma felt they had accurately recreated the fragrance, they sent it to France for fine tuning — together with a brand new, boxed up, MacBook Pro for testing.

One unboxing-in-a-French-lab later, they had their fragrance.

However, fanboys excited by the prospect of being able to spray on a bit of the unboxing fragrance prior to their morning commute are going to be disappointed — the scent will not be going on sale. In fact, it will only be sniffable at Greatest Hits’ exhibition at West Space in Melbourne from this Friday until May 20, where it will be released into the air by a diffuser. 


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