Apple airs new iPad ads, ‘Alive’ and ‘Together’

By Trevor Mogg February 18, 2013

Apple rolled out two new TV ads for its tablets on Sunday, one called Alive, the other, Together.

Featuring the full-size iPad, the newer iPad Mini, a selection of hands and lots of words (you’ll see what I mean), each narration-free 30-second ad ploughs through a range of apps available for both tablets

Alive (below) focuses on apps which link in one way or another to adjectives such as loud, deep and alive.

Together (below) runs along the same lines, showcasing apps in the categories of wild, bright and together.

On each ad’s YouTube page, the Cupertino company has included the tagline, “With over 300,000 apps, iPad is up for anything you are.” This figure relates to the number of apps specific to the iPad – in total there are estimated to be around 775,000 iOS apps available via Apple’s iTunes store.

The two commercials tie in with the tech giant’s new billboard campaign (below) picked up by Apple Insider over the weekend. These also show the two tablets together, with various apps under titles like elementary for educational titles and ear opening for music-related offerings.

ipad ad — Image used with permission by copyright holder

Editors' Recommendations

Topics

Contributing Editor

Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…

Mobile

Two popular iPad models just got pretty steep price cuts — from $250

A YouTube video playing on the iPad (2022).

The current and previous model of the entry-level Apple iPad have both received significant price cuts from Best Buy, so if you're on the hunt for cheap iPad deals, these are the offers that you wouldn't want to miss. The Wi-Fi, 64GB model of the ninth-generation Apple iPad is down to $250 from $330 for savings of $80, while the Wi-Fi, 64GB model of the 10th-generation Apple iPad is on sale for $349 following a $100 discount on its original price of $449. We're not sure how long stocks will last for these tablets, so if you're interested in taking advantage of either of these offers, you need to hurry with your purchase. If you don't act fast, you may miss out on the savings.
Apple iPad 9th Gen (Wi-Fi, 64GB) -- $250, was $330

The ninth-generation Apple iPad was released in 2021, but it maintains a spot in our list of the best iPads as the best iPad on a budget. It's still a very reliable and solid choice if you want an Apple tablet, with a 10.2-inch Retina display that's bright and beautiful, and smooth performance despite the relatively old A13 Bionic chip that was introduced in the iPhone 11 because it can be upgraded to the latest iPadOS 17. The device also features an 8MP Wide back camera, a 12MP Ultra Wide front camera with Center Stage technology, the Touch ID fingerprint recognition system for security, and battery life of up to 10 hours on a single charge.

Mobile

How to set up a VPN on an iPhone or iPad

iPhone 15 Pro Max showing the YouTube Music app.

Introducing a virtual private network (VPN) to your everyday web browsing is a smart move for a few reasons. For starters, it’s a great way to safeguard your user data when you’re surfing the internet. Because VPNs switch you to a different network and IP address, they’re terrific for accessing region-specific content. Have you been wanting to watch a series or two that’s only available for streaming in certain countries? A VPN will let you watch these movies and shows! And one of the best parts of the VPN experience is it’s not just limited to your PC.

In fact, you’ll even be able to use one on your iPhone. Back when iOS 15 rolled out, Apple also introduced a feature called Private Relay, which can be used alongside a VPN for an even bigger boost in web security.

Mobile

Hurry! This iPad just crashed back to its Black Friday price

The iPad on a tablet displaying web content.

If you've always wanted to buy an iPad but the latest releases are beyond your budget, you may want to consider going for a previous-generation model like the 2021 Apple iPad. The tablet's Wi-Fi, 64GB model, which is already relatively affordable at $330, is currently even cheaper from Best Buy, as an $80 discount pulls its price down to $250. That's what the device was going for during the iPad deals of Black Friday 2023, so if you missed the chance to take advantage of that bargain, proceed with your purchase immediately to make sure this opportunity doesn't slip away.

Why you should buy the 2021 Apple iPad
The ninth-generation Apple iPad, which was released in 2021, will be three years old in several months. However, it's still listed in our roundup of the best iPads as the best iPad on a budget, as it still offers great performance by today's standards with Apple's A13 Bionic chip that also powered the iPhone 11 series. The tablet also features a 10.2-inch Retina display with 2160 x 1620 resolution, for sharp details and vivid colors when you're browsing the internet, watching streaming shows, and playing mobile games.