Apple is reportedly working on a dedicated AI processor for its devices

apple encryption court order news logo
Apple is looking to expand its horizons, and it seems as though those horizons could soon include more artificial intelligence. According to a report from Bloomberg, the company is working on a chip designed specifically for artificial intelligence.

The chip is reportedly known internally as Apple Neural Engine, and will essentially improve how devices like the iPhone handle tasks that might otherwise need human intelligence to work properly. In other words, your iPhone could soon learn a whole lot quicker than it already does.

Artificial intelligence is becoming increasingly important, but the likes of Amazon and Google seem to have gotten a head start on Apple. This new chip, however, could push Apple’s products onto the cutting edge of artificial intelligence technology — and could also power other new technologies, such as augmented reality and self-driving cars.

There’s no word yet on when the chip could be officially unveiled — but when it doe,s it will go up against other, similar products that companies have already unveiled. Qualcomm’s latest Snapdragon chips, for example, do have a dedicated module specifically for artificial intelligence, while Google has the Tensor Processing Unit, which works in Google’s own data centers to power some of its new services with built-in artificial intelligence.

It’s possible aspects of Apple’s new AI chip could be discussed at its Worldwide Developers Conference, which is coming in early June. If not, the company may still talk about AI in general, especially considering how important the concept has become for large tech companies over the past few years. Apple will unveil iOS 11, its latest and greatest mobile operating system, at the show, along with a new version of macOS, its computer operating system.

We’ll have to wait and see if Apple does eventually unveil an AI-specific chip — but one thing is for sure: AI will continue to be a major focus for Apple and other tech companies for the foreseeable future.

Home Theater

Powerbeats Pro: A first look at Apple’s new true wireless earphones?

Beats will reportedly release a true wireless pair of Powerbeats earphones next month. The second-generation AirPods received the new H1 chip, which is also expected to power the new Powerbeats, and an image has been revealed.
Mobile

Apple's iOS 12.2 brings support for Apple News Plus and new AirPlay 2 features

After months of betas, the final version of iOS 12 is here to download. The latest OS comes along with tons of new capabilities, from grouped notifications to Siri Shortcuts. Here are all the features you'll find in iOS 12.
Podcasts

The end of 'ownership' in the new digital era

Mobile technology is finally advancing out of the standard form we've become used to. The Samsung Galaxy Fold is one example of further innovation and possibly a redesign of how we communicate and interact with our devices. Will 5G…
Mobile

Apple patents hint at improved Apple Store and unboxing experiences

It looks like Apple is working on ways to improve the Apple Store and product unboxing experiences. The company has been awarded a few patents, largely for tech that can be used in product packaging to ensure products stay charged.
Movies & TV

Apple TV Plus streaming service recruits Hollywood A-listers to take on Netflix

Apple has an ambitious slate of original programming it has been developing, and now we know where we'll be able to see it. Apple confirmed its new subscription service, Apple TV Plus, and revealed some of the projects it will air.
Computing

Get a new 2018 Apple MacBook Air for $1,000 with Amazon’s latest sale

Online retailer Amazon is currently running a discount on select models of the MacBook Air 2018. You can bring one home starting at $1,000, a full $200 off the usual selling price.
Mobile

Apple News Plus gives you access to more than 300 magazines for $10 per month

At Apple's services event, the company unveiled a new news subscription service called Apple News Plus. The service gives you access to more than 300 magazines and newspapers and costs $10 per month.
Home Theater

Apple’s new TV app: All of your shows, on (almost) every device you own

Apple is updating its TV App into a truly cross-platform one-stop shop for all of your movies and TV shows. It will appear on smart TVs and devices from Roku and Amazon, but there are still questions about features and price.
Deals

Need a new tablet? Here are the best iPad deals for March 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for March 2018.
Apple

Apple Pay will be available at 70 percent of U.S. retail locations this year

Apple Pay is growing rapidly, so we've built a list of all the vendors, retailers, and companies worldwide that plan to support Apple's burgeoning mobile payment platform or already do.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Deals

It’s time to check out the best Apple Watch deals for March 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Home Theater

Yesterday’s Apple event was a whiplash-inducing parade of copycat services

Apple showed off a massive barrage of news, streaming, and gaming bundles at its Showtime event aimed at boosting its services and adding more revenue. But while the services are big on celebrities, they appear short on innovation.
Mobile

Does the box for AirPods 2 reveal Apple's AirPower wireless charging mat?

At its September event in 2017, Apple unveiled the AirPower, a new wireless charging mat that will allow you to charge multiple devices at one time. It has not yet been released. Here's everything we know about the device so far.