Apple Axes Big and Small for Medium with New 27-inch Cinema Display

apple axes big and small for medium with new 27 inch cinema display

Amid all the hubbub over Apple’s new iMacs, Mac Pros and Magic TrackPad, it would be easy enough to miss a major rearrangement of its longstanding line of Cinema displays. In a move that will eliminate some choice for new buyers, Apple has discontinued the existing 24- and 30-inch Cinema displays in favor of a single model: a new 27-inch LED display.

apple axes big and small for medium with new 27 inch cinema display sideThe 27-inch model shuns the typical 1080p resolution found at its size in favor of 2560 x 1440 – a boost of 60 percent more pixels than the outgoing 24 incher, but slightly less than the mammoth 30-inch model, which stacked 1600 pixels vertically, rather than 1440. Conveniently, that will leave it with 16:9 aspect ratio ideal for widescreen movie watching. The 27-inch display will also use LED backlighting, just as the old 24-inch model did.

Extras include three rear USB ports, built-in stereo speakers, and of course, an iSight camera up top. It connects via Apple’s standard Mini DisplayPort connector.

How much for Apple latest wünderdisplay? About the price of a 46-inch plasma for your living room. It will sell for $999 when it launches in September.


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