Rapper Future debuts Apple’s Beats by Dre Super Bowl 50 commercial on Twitter

The American tradition of gathering around a television to watch the latest Super Bowl commercials is starting to show its age. Yesterday, rapper Future took to his personal Twitter account to debut Apple’s Beats by Dre commercial for Super Bowl 50 featuring NFL MVP and Super Bowl quarterback Cam Newton.

Future, whom narrates the commercial, described the tweet as the “exclusive twitter launch,” with the commercial later appearing on Beats By Dre’s official YouTube page. The commercial featured the Carolina Panthers quarterback demonstrating the sweat resistance of Beats by Dre’s Powerbeats Wireless 2 by donning a pair during an intense workout. Last year, Beats by Dre debuted the company’s Super Bowl XLIX commercial featuring Seattle Seahawks’ Richard Sherman online (rather than on television) days before the big game as well.

The Super Bowl has always held a special place in Apple’s storied history. For Super Bowl XVIII in 1984, Steve Jobs and the crew unveiled a Ridley Scott-directed commercial about an apocalyptic assembly line full of zombified people, but there was no Apple product in site. During the 1983 keynote message where he debuted the commercial before game, Jobs said that the ad was more about stopping an IBM monopoly than selling a product. “IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple.”

Twitter is far from usurping television as king of Super Bowl advertisement, but more money is going into the tweets along with more people. The last two Super Bowls have attracted over 24 million tweets with last year’s Super Bowl XLIX, attracting 28.9 million tweets. For perspective, President Obama’s final State of the Union address from January attracted roughly 2.6 million tweets. With Super Bowl TV viewership increasing every year since 2013, it’s safe to say the tweeps will be watching.


The history of Battle Royale: From mod to worldwide phenomenon

Battle royale games like PlayerUnknown's Battlegrounds’ and Fortnite have become the biggest trend in video games. The genre is also pushing the envelope in streaming and eSports in a way that might hint at the future of the industry.

The best Nintendo Switch deals and bundles for November 2018

Looking to score Nintendo's latest hybrid console? We've smoked out the best Nintendo Switch deals right here, including discounts on stand-alone consoles as well as bundles that feature games like Fortnite and Super Smash Bros. Ultimate.

‘Diablo Immortal’ is just the beginning. Mobile games are the future

Diablo fans were furious about Diablo Immortal, but in truth, mobile games are the future. From Apple and Samsung to Bethesda and Blizzard, we’re seeing a new incentive for games that fit on your phone.

From new fighters to DLC, here's all we know about 'Super Smash Bros. Ultimate'

Super Smash Bros. Ultimate lands on Nintendo Switch on December 7. We've compiled everything you need to know about the upcoming brawler in one easy to read place, from the massive roster and stage list to new gameplay mechanics and more.

Apple will fix these iPhone X, 13-inch MacBook Pro issues for free

Apple launched free repair programs for the iPhone X and 13-inch MacBook Pro with no Touch Bar. Some iPhone X units are suffering from unresponsive touchscreens, while a specific batch of the 13-inch MacBook Pro is prone to drive failure.

One of these monitors will look great next to your new MacBook Pro

Apple doesn't make its beloved Cinema Display monitors anymore, which makes finding the best monitor for the MacBook Pro more difficult. In this guide, we break down some of our favorites and offer something for every size and budget.

Apple to boost its Amazon presence with listings for iPhones, iPads, and more

Apple is about to start offering more of its kit on Amazon. The tech giant currently only has very limited listings on the shopping site, but the deal will see the arrival of the latest iPhones, iPads, MacBooks, and more.

Which smartphone has the best camera? We found the sharpest shooters

They say that the best camera is always the one you have with you and that makes your smartphone camera very important indeed. Join us for a closer look at the best camera phones available right now.

The best Apple Watch deals for November 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.

The best MacBook deals for November 2018

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.

The best iPad deals for November 2018

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for November 2018.

The best iPhone deals for November 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for November 2018.

Google’s Gboard now uses A.I. to recommend GIFs based on your conversation

Google is bringing a new feature to Gboard that should make it better for those that regularly use GIFs and stickers. The feature essentially uses A.I. to recommend GIFs and stickers based on your conversation.

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.