Apple Buys Mobile Ad Firm Quattro Wireless

apple_iphone_3g-251x300

Internet giant Google is in the process of trying to finish up acquiring mobile advertising firm AdMob, but now Cupertino is getting into the game: Apple has just clinched a deal to acquire mobile advertising firm Quattro Wireless for a so-far undisclosed amount.

“Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers,” wrote Quattro Wireless co-founder Andy Miller, in a statement. “For now, the offerings and services you receive from Quattro Wireless will not change. We will continue to operate the Quattro Wireless network across all devices and platforms.”

Industry speculation has Apple putting about $275 million towards its acquisition of Quattro Wireless. The company focuses on delivery highly targeted advertising on mobile platforms, and counts Time, CBS Interactive, Univision, Edmunds, Slacker, the NFL, and NHL among its clients. Quattro Wireless’s core team is largely made up of former m-Qube folks; m-Qube was acquired by VeriSign in 2006 for some $250 million.

Quattro Wireless Logo

Neither Apple nor Quattro Wireless have indicated what Apple plans to do with the company, but it’s a safe bet that Apple plans to integrate Quattro’s mobile advertising platform into the iTunes App Store and provide a way for application developers and content providers to push ads to users of things like the iPhone, iPod touch, and future as-yet-unannounced portable devices from Apple. Some industry watchers envision Apple setting up something similar to Google Adwords for iPhone apps, whereby developers can simply opt to have their applications tap into targeted ad streams and (perhaps) receive a cut of revenue in exchange. Quattro Wireless co-founder Andy Miller is now Apple’s VP of Mobile Advertising, however.

Photography

Photography News: Raw edits on iPad and an A.I. research lab for PicsArt

In this week's photography news, Canon launched an iPad app that allows for RAW edits on the go. Popular mobile editing app PicsArt now has a research lab dedicated entirely to A.I.-powered tools.
Gaming

The hottest Nintendo Switch games you can get right now

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now, from Super Mario Odyssey to Fortnite.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Music

Spotify vs. Pandora: Which music streaming service is better for you?

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.
Mobile

Got gadgets galore? Keep them charged up with the 10 best USB-C cables

If you weren't already aware, USB-C is quickly becoming mainstream. That's why we've rounded up some of the better USB-C cables on the market, whether you're looking to charge or sync your smartphone.
Computing

How to protect your iCloud account

From Chinese hacking to identity theft, it's not surprising if you're a little worried about your iCloud data. Here's how to protect your iCloud account with a few simple security steps. It will only take a few minutes, and we'll walk you…
Mobile

Preapproval for iPhone Upgrade Program now available for iPhone XR

Apple took the wraps off of its new set of iPhones, including the iPhone XS, iPhone XS Max, and the new iPhone XR. The iPhone XR is being offered as the "affordable" iPhone, and it's a little different than the more expensive models.
Mobile

Upcoming iPad may lose a few millimeters, along with its headphone jack

The new iPhone XS, iPhone XR, and Apple Watch aren't the last devices we'll see from Apple in 2018. There are plenty of rumors about a new iPad coming this year too, and it may share some design similarities with the new phones.
Computing

Which is best: The Lenovo ThinkPad X1 Extreme or the 15-inch MacBook Pro?

To try and help nail down the best 15-inch laptops in the world, we compared the Lenovo ThinkPad X1 Extreme vs. MacBook Pro 15 in a head to head that looked at their power, design, and portability.
Mobile

Google Pixel 3 vs. Apple iPhone XS: Does Google’s A.I. take down Apple?

The Google Pixel 3 is here, boasting top-tier specs like a Qualcomm Snapdragon 845 and 4GB of RAM, and some of the world's best artificial intelligence features on a phone. But can it take out the Apple iPhone XS?
Mobile

Hinge's new feature wants to know who you've gone out on dates with

With its new "We Met" feature, Hinge wants to learn how your dates are going with matches in its app. That way, it can inject the information into its algorithm to provide future recommendations that better suit its users' preferences.
Mobile

Which Verizon plan is best for you? We check out family, individual, and prepaid

Verizon offers lots of plans for individuals, your family, and folks who want prepaid service. Here is everything you need to know about Verizon's plans, from data packages and smartphones to Big Red's prepaid plans.
Mobile

Safeguard your new Apple smartphone with one of our favorite iPhone XS cases

If the iPhone XS is your next phone, then you’ll want to shop for some proper protection now. That glass sandwich design is all too easy to scratch or crack, so make sure you snag one of the best iPhone XS cases to keep it looking good.
Mobile

Here are our favorite wireless phone chargers for Android devices and iPhones

We checked out the best wireless phone chargers to make tangles and uncooperative ports a thing of the past. Whether you have an iPhone or Android, find out which wireless charging pads are worth buying, and how their features compare.