Apple exec Jimmy Iovine talks Apple Music expansion

The streaming music space is getting more crowded every day. Pandora, Spotify, Microsoft, Google, Amazon and Apple are all fighting for your ears, devices, and wallets. Apple executive Jimmy Iovine has recently addressed what the future may look like for Apple Music, and it’s not just about the ‘Tunes.

The music industry veteran spoke to the media at the annual Television Critics Association winter press tour on Saturday. According to The Hollywood Reporter, Iovine stated “At Apple Music, what we’re trying to create is an entire cultural, pop cultural experience and that happens to include audio and video. If South Park walks into my office, I am not going to say you’re not musicians, you know? We’re going to do whatever hits popular culture smack on the nose. We’re going to try.”

At this point, maybe some of Apple’s media divisions are due for a re-branding? After all, Apple Music tells the user “we do music.”

Iovine was plugging his new HBO documentary The Defiant Ones, which centers on his musical partnership with Dr. Dre. You might recall that massive deal that brought Beats to the Apple ecosystem, and Dre and Iovine along with it.

Apple as a company has never been one to shy away from, as Iovine stated, “hit popular culture smack on the nose.” After all, one of its earliest ad campaigns centered around the phrase “Think Different.” So in its efforts to compete, company-created content is on the agenda. THR notes that Apple Music has already ventured into original programming “with the 2016 acquisition of the Carpool Karaoke series, based on the wildly popular Late, Late Show segment from James Corden and produced by CBS Television Studios.”

There’s also a six-episode series called Vital Signs, which Dr. Dre stars in and executive produces. THR adds that the series was “being eyed for Apple Music distribution, but as of February, it was unclear if Apple TV, the iTunes store or other Apple platforms (or even a traditional television distributor) would be involved. Vital Signs would mark the company’s first investment in scripted television.”

Movies & TV

‘Moonlight’ film studio A24 to produce movies for Apple

Indie movie studio A24 has entered into an agreement to produce films for Apple. The studio is best known for bringing Oscar-winning drama Moonlight to audiences, as well as Room and Ex Machina.
Home Theater

A recent Twitter leak may show the upcoming AirPods 2 model

Apple plans to release new AirPods much the same as it does new iPhones, and a wireless charging case, water resistance, and better Siri integration are among the improvements we can expect in future models.
Computing

Should you buy the affordable MacBook Air, or is the MacBook Pro worth the price?

Though they both share Retina Displays and similar keyboards, there are still some specs differences and other changes that differentiate the new 2018 MacBook Air and MacBook Pro. In this guide, we stack the two up against each other.
Mobile

Need to record calls on an iPhone? Check out our handy guide

Are you wondering how to record calls on your iPhone? It isn't as easy as you might think, but we'll walk you through the process of doing so with Google Voice, and identify several other apps and external voice recorders that can help.
Mobile

Flex your thumbs (and your brain) with these fun texting games

Gaming consoles keep getting more advanced, but you can still have fun with the good old fashioned Latin alphabet. Here are our picks for the best texting games, so you can make the most fun out of that limited data plan or basic cell…
Deals

Target’s Black Friday deals for 2018

The mega-retailer opens its doors to the most competitive shoppers at 6 p.m. on Thursday, November 22, and signs indicate that the retailer means business this year. We've sifted through all of the deals, from consumer electronics to small…