Apple flip-flops, gets back together with EPEAT

Apple flip flops on EPEAT

Apple and EPEAT are back together, guys! In a blog itemletter to customers” posted earlier today, Apple Senior Vice President of Hardware Engineering Bob Mansfield posted a very un-Apple announcement saying that, after a slew of “loyal customers” freaked out over the electronics giant pulling its products from the EPEAT registry — the scale of how much products are screwing up the environment — “all applicable products” are back in the loving, green arms of EPEAT “starting today.”

“It’s important to know that our commitment to protecting the environment has never changed, and today it is as strong as ever,” writes Mansfield. “Apple makes the most environmentally responsible products in our industry. In fact, our engineering teams have worked incredibly hard over the years to make our products even more environmentally friendly, and much of our progress has come in areas not yet measured by EPEAT.” 

Mansfield goes on to give a few examples about how Apple “led the industry in removing harmful toxins” from the manufacturing process of electronics, and how it makes ” the most energy-efficient computers in the world.” And how Mansfield himself once saved the life of an abandoned duck-billed platypus baby after he miraculously began producing platypus breast milk from his own teets. No, he didn’t say that.

Anyway, you get the gist: Apple has not and is not taking systematically savaging Mother Earth or her children, regardless of whether it has the EPEAT stamp of approval. But if you guys really want the EPEAT thing, fine, here you go. Happy? 

Yes, yes we are. 

As my colleague Brad Chacos pointed out earlier today (before Apple flip-flopped on EPEAT), Apple didn’t really give a crap about EPEAT because, well, its actual customers weren’t really that worried about it either — until it wasn’t there anymore. The only buyer that takes EPEAT into consideration in a meaningful way is the U.S. government, which is still very much in the Windows-PC camp. (The San Francisco government is, however, another story.) In other words, the government isn’t buying that many MacBook Airs and iPhones. The average Apple fanboy or fangirl didn’t worry about EPEAT — so why should Apple? 

Well, now the people who do buy Apple’s products are worried about EPEAT, at least in a superficial, I’m-enjoying-my-own-righteous-indignation kind of way. 

Everything works out in the end, they say. And so it goes for Apple and EPEAT. Mansfield says that Apple’s “relationship with EPEAT has become stronger as a result of this experience.” And by “stronger,” he probably means EPEAT can now hold Apple hostage because it knows just how much customers lose their minds when Apple does anything even remotely controversial. 

Cars

Fisker failed. But now the EV pioneer is ready for an epic redo

Henrik Fisker has already had a career most executives can only dream about. He designed the BMZ Z8, a couple of Aston Martins, and his own Fisker Karma. But he’s got a plan to disrupt the auto industry, forged by lessons learned over the…
Product Review

DJI has always been the king of drones, and the new Mavics are almost perfect

After flying both the Mavic 2 Pro and Mavic 2 Zoom for over a week, we’re convinced that these are two of the best drones that DJI has ever made.
News

Amazon’s new trade-in and recycling programs gives your gizmos a ‘second chance’

Amazon is generating a new level of sustainability into its platform with Amazon Second Chance, a new portal that encourages consumers to trade in and recycle their old electronic devices.
Gaming

These are the best Xbox One games available right now

More than four years into its life span, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.
Mobile

Tumblr for iOS vanishes from App Store, possibly due to inappropriate content

Tumblr for iOS is currently only allowing searches in Safe Mode, and it is not available on the App Store. The speculation is that the app's disappearance had something to do with inappropriate content.
Deals

The best iPhone deals for November 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for November 2018.
Mobile

Apple applies for a patent on a wrap-around iPhone display

Previously, Apple was awarded a patent for a foldable phone, and the company has been rumored to be working on one. But it's not at all similar to other concepts. Here's everything we know about a folding iPhone.
Deals

The best Apple Watch deals for November 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Deals

Save up to $850 with the best smartphone deals for November 2018

Need a better phone but don't want to spend a fortune? It's never a bad time to score a new smartphone and save some cash. We rounded up the best smartphone deals available that can save you as much as $850.
Deals

The best iPad deals for November 2018

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for November 2018.
Mobile

How does fast charging work? Here’s every single standard compared

Modern smartphones can charge in mere minutes instead of hours. How does fast charging work? Here's a guide to the most popular standards, including Qualcomm Quick Charge, Apple fast charging, OnePlus Dash Charge, and more.
Mobile

The Google Photos iOS app gets a bit better, now has depth control

Google updated the iOS version of the Google Photos app to now take advantage of the depth data that can be captured by the iPhone's camera in Portrait Mode. The new feature is already available in the Android app.
Computing

All the best Apple MacBook deals for Black Friday 2018

Shoppers looking for a new Apple laptop could find huge savings on a new MacBook come Black Friday. Retailers are offering discounts as much as $650 on select MacBook, MacBook Air, and MacBook Pro models this holiday season.
Mobile

Apple confirms it’s collecting data on foot to improve its Maps app

Apple has been using cars and satellites to improve its Maps app, and it's now confirmed it's also using tech-laden pedestrians to collect data from the streets in a bid to provide better walking directions.