Apple reportedly invests in Omnifone staff and technology to beef up Apple Music

apple invested in omnifone staff technology august 2016 music ad corden
Apple
One of the more competitive services in the technology industry is streaming music. A number of companies are duking it out for control of the multi-billion dollar market, from Pandora to Spotify to Apple Music and more. Companies are seeking out every advantage they can to grab on to a few more subscribers.

Apple, in particular, has been aggressive in this space, which is particularly important to it given the slowdown in hardware sales across the board. One tactic Apple has often turned to when it needs a component to flesh out a winning strategy is acquisitions. It pulled out the wallet recently in picking up some assets from now-defunct streaming service Omnifone, as Techcrunch reports.

Apparently, Apple is cherry-picking some employees and technology to plug into Apple Music, information that was revealed as Omnifone founder Rob Lewis embarks on setting up a new streaming music service, Electric Jukebox. While Apple typically discloses their full acquisitions, the Omnifone investment does not qualify and thus Apple has been mum.

Apple’s investment in Omnifone, which occurred in August, was rumored as early as July when bankruptcy proceedings made note of a potential buyer of parts of the company for $10 million. The rumors, which named Apple specifically, were discredited — seemingly a bit too soon as it turns out.

The Omnifone staff that will reportedly be making their way to Apple headquarters include engineers that are now involved with iTunes and app development. Omnifone has more than 50 registered patents across a wide range of streaming technology such as media identification and downloading. While it is unclear which technology was purchased, it is clear that it will make its way into Apple Music and iTunes at some point.

The Omnifone investment highlights just how much of Apple’s Music service is a result of acquisitions, as the company also purchased Swell, Lala, MusicMeter and, of course, Beats, the latter of which is an important part of Apple’s music business going forward. Apple is clearly serious about making its streaming music service a success and there is even speculation that it will lower the price of Apple Music plans to make the service more competitive — proving the market is big enough when Apple is willing to spend money to grab a larger share.

Mobile

Apple’s new iPads are hardly new at all. Don’t waste your money

It has taken Apple four years to get around to updating the iPad Mini line, but the new iPad Mini is virtually identical to its predecessor. It’s joined by a confusing iPad Air with no obvious target audience. Is Apple just trying to sell…
Movies & TV

Netflix confirms it won’t be a part of Apple’s new video-streaming service

Netflix has confirmed that subscribers to Apple's new video streaming service won't have the option to view Netflix content on it. Apple is set to unveil its new TV service next week.
Home Theater

Apple's Airpods 2 could be released as early as this week

Apple may release new AirPods in the first half of 2019. A wireless charging case, health sensors, water resistance, and better Siri integration are some of the improvements rumored to be part of the new package.
Home Theater

You can now watch four PlayStation Vue streams at once on a single Apple TV

PlayStation Vue subscribers can now watch March Madness in style via Apple TV, which can now stream up for four separate games to your TV at once, making it easy to catch all the on-court action.
Home Theater

Apple Music completes its Amazon migration, is now available on Fire TV

Amazon's popular Fire TV devices are now compatible with the most popular on-demand music streaming service in the United States, thanks to a new integration with Apple Music that has finally hit Fire TV devices.
Mobile

These voice-changing apps will have you punking friends and family like a pro

Have you ever wanted to call your friends as Darth Vader or Alvin from the Chipmunks? If you want to play a prank on your friends, we have the best voice-changer apps for iOS and Android, whether you want to record audio or make a call.
Mobile

Even older Apple Watches could be effective at spotting heart conditions

The Apple Watch Series 4 is known for detecting heart conditions like atrial fibrillation thanks to having an electrocardiograph feature. It turns out that older Apple Watches could be effective at tracking AFib, too.
Mobile

iPad Air vs. iPad Mini: Which new tablet from Apple is best for you?

Apple has unveiled two new iPad models, including a new iPad Air and a new iPad Mini. Both devices have a lot to offer. But which iPad is right for your needs? We put the iPad Air and iPad Mini to the test to find out.
Deals

The best Apple AirPods alternatives for Android, Windows, and iOS devices

Apple AirPods, nice as they are, aren't the only game in town. Other makers are offering their own truly wireless earbuds, and if you're looking to buy a pair of high-end in-ear headphones, we've got the best AirPod alternatives on the…
Deals

It’s time to check out the best Apple Watch deals for March 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Deals

Need a new tablet? Here are the best iPad deals for March 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for March 2018.
Deals

Amazon drops price on Apple Watch Series 4 with a rare deal

Since Apple first unveiled the Series 4, the price for one has pretty much held fast. This has finally started to change with a nice little $15 discount on Amazon. If you've been wanting the newest Apple Watch, now is a great time.
Gaming

Angry Birds AR: Isle of Pigs brings 3D demolition into your living room

Angry Birds is releasing its next entry in the spring of 2019 - with a new spin. Bringing 3D environments and destruction, Angry Birds AR: Isle of Pigs uses augmented reality to add a new dimension to a classic series.
Mobile

Here are 15 of our favorite iPad Mini cases, covers to protect your tiny tablet

We take a look at the best iPad Mini cases and covers on the market. We have cases in a range of styles and prices, with all sorts of distinguishing features. If you have an Apple iPad Mini 4 or iPad Mini 5 then get a case now.