Apple iPhone Tops in Smartphone Satisfaction

iphoneWhile most of the technology world finds itself in decline, a few product categories are growing. Two of the most notable are the netbook and smartphone markets. J.D. Power & Associates have released three new studies of the mobile phone industry that each ranks a different type of handset or user group.

The studies include the 2009 Wireless Consumer Smartphone Customers Satisfaction Study, Vol. 2.; the 2009 Wireless Business Smartphone Satisfaction Study; and the 2009 Wireless Traditional Mobile Phone Satisfaction Study, Vol. 2. The studies rank devices on a 1000-point scale.

The study found that overall satisfaction with devices in the smartphone market is growing with a gain of 14 points on the 1,000-point scale compared to six months ago. At the same time, satisfaction among business smartphone users has grown more robustly with a 43-point gain since 2008. While smartphone satisfaction grew with consumers and business users, satisfaction with traditional mobile phone owners has declined by 6 points since April.

EWeek reports that this is likely due to increasing frustration by users who realize what features their phones lack. The study found one point where satisfaction tends to falter for traditional phone users — whether or not the device is free. Users who participated in the study and had free phones were less happy with their device than those who paid money for their handsets. This is due to the stripped down phone that most mobile carriers offer for free.

J.D. Power’s Kirk Parsons said, “Satisfaction is notably lower among owners who receive their handsets for free because these phones often do not offer the full suite of features that owner’s desire. When fewer features are available, usage rates also decline, which translates into lower brand loyalty.”

According to consumer smartphone users, key factors affecting satisfaction include ease of operation according to 30% of participants, operating system according to 22%, features according to 21%, physical design according to 18%, and 9% say battery function. The smartphone class leader was the Apple iPhone with 811 points, second place was LG with 776 points, third went to the Blackberry with 759 points. The industry average was 765 points.

It is interesting that with the widely publicized 30% dropped call rate for the AT&T network that carriers the iPhone, the device still tops the list.

Business smartphone users have slightly different priorities reports eWeek with 29% saying ease of operation was most important, 23% saying the OS, 21% saying physical design, and 16% citing features. Traditional wireless handset users pegged operation as most important (30%), 30% pegged physical design, 20% picked features, and 20% chose battery function. In traditional wireless handsets, LG came out on top with 723 points, Motorola was second with 700 points, and Sanyo was third with 699.

Parsons said, “Attractive rebates or discounts offered to current smartphone owners, as well as incentives given to traditional handset owners to upgrade to smartphones, are effective ways for wireless carriers to generate revenue and increase market share. It is important, however, that manufacturers meet the expectations of those taking advantage of such offers by ensuring the features are intuitive and ultimately rewarding to them in the long run. Providing an easy-to-use, yet powerful operating system with the ability to customize applications to suit owners’ individual needs is essential to providing a high-quality and rewarding wireless experience.”

Product Review

Mediocre battery and a big notch slight Google's otherwise perfect Pixel phone

Google’s Pixel 3 XL has two big flaws: The gigantic notch on the front, and mediocre battery life. That being said, this is the best Android experience you can find in a smartphone today.
Mobile

5G version of upcoming Galaxy S10 may feature 6.7-inch display, six cameras

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.
Mobile

Need a quick battery boost? Try one of our favorite portable chargers

Battery life still tops the polls when it comes to smartphone concerns. If it’s bugging you, then maybe it’s time to snag yourself a portable charger. Here are our picks of the best portable chargers.
Home Theater

The best movies on Netflix in November, from 'Buster Scruggs’ to ‘Dracula’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Computing

Style up your MacBook Air with one of these great cases or sleeves

Whether you’re looking for added protection or a stylish flourish, you’re in the right place for the best MacBook Air cases. We have form-hugging cases, luxurious covers and padded sleeves priced from $7 to $130. Happy shopping!
Mobile

New iPad Pro’s durability in question after it fails YouTuber’s bend test

The new iPad Pro models failed a bend test that was carried out by popular YouTuber JerryRigEverything. The result raises questions about the durability of the tablets, especially since customers are also reporting bending issues.
Mobile

Tumblr for iOS vanishes from App Store, possibly due to inappropriate content

Tumblr for iOS is currently only allowing searches in Safe Mode, and it is not available on the App Store. The speculation is that the app's disappearance had something to do with inappropriate content.
Deals

The best MacBook deals for November 2018

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Deals

The best iPhone deals for November 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for November 2018.
Deals

The best Apple Watch deals for November 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Deals

Save up to $850 with the best smartphone deals for November 2018

Need a better phone but don't want to spend a fortune? It's never a bad time to score a new smartphone and save some cash. We rounded up the best smartphone deals available that can save you as much as $850.
Deals

The best iPad deals for November 2018

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for November 2018.
Mobile

Apple applies for a patent on a wrap-around iPhone display

Previously, Apple was awarded a patent for a foldable phone, and the company has been rumored to be working on one. But it's not at all similar to other concepts. Here's everything we know about a folding iPhone.