Apple launches new iPod ad, lots of colors and bouncing

ipod adAs Apple begins shipping the first batch of orders for its refreshed iPod range of media players to expectant customers around the world, the tech company has launched a new ad called ‘Bounce’ featuring the new devices.

The 30-second slot, posted on YouTube on Wednesday night and set to air on TV, features a bunch of iPods (touches, nanos and shuffles) bouncing around to a funky track called Yeah Yeah by London-based singer Willy Moon. It’s pretty, slick, and quick, and you can check it out below.

Apple unveiled a new iPod touch last month, featuring a larger 4-inch screen identical in size to that of the iPhone 5. Compared to its predecessor, the updated fifth-generation device is slimmer and lighter, and sports a vastly improved 5-megapixel camera. More RAM and a faster processor make for a much zippier device compared to earlier touches, too. It also comes in six colors – no longer just black and white – a feature that forms the basis of the new ad.

The new seventh-generation iPod nano, described as the thinnest nano to date, has done away with the small square design of its predecessor and returned to the longer look of the fifth-generation nano. An extra color has been added to the range, too.

As for the shuffle, three new colors have been added to the range.