Apple is slowly losing its luster in Asia as Samsung emerges

iPhone Galaxy S3The iPhone has a target on its back. After more than half a decade dominating the coveted smartphone on the market, Apple’s must-have novelty is wearing off in Asia, says Reuters.

According to the report, Apple’s phone has been so successful in Asia that areas of the region are suffering from “iPhone fatigue,” leading to “a desire to be different” from users that are looking for a phone that not everyone sports. You’ll be hard pressed not to find someone who doesn’t own an iPhone in China. The ownership of an iPhone has become so commonplace that smartphone owners are deciding on switching devices.

Android has been the primary culprit for the iPhone’s declining presence in Asia, and Samsung is to blame. The Korean company has been slowly but surely chipping away at Apple’s market share by pricing and launching its phones for the low-end, up to the luxury end of smartphones – and by luxury we mean $15,000 Samsung phones that you can’t find out in the West. At the same time, Samsung phones are riding the K-pop wave that was popularized before and after (especially Psy). This trend, Reuters reports, is especially prevalent in Thailand where Korean music and TV shows are popular.

Smartphone buyers are also discovering the value in a larger smartphone screen sizes that verge on being the size of a mini tablet. There’s a boon to larger screen sizes that make productivity a lot easier, and these devices also happen to be Android devices. In Beijing for instance, Samsung’s Galaxy Notes are the rage, followed by the Samsung Galaxy S3.

But Singapore is one indicator of this marked shift toward devices that aren’t related to Apple. Apple once had a 72 percent share stronghold among smartphone users last year January 2012 in the country, but dropped to 50 percent this month (and one year later) by January 2013. In Hong Kong, the total percentage of iOS devices hovers around 30 percent, down from the 45 percent of iOS devices that existed last year. And both countries are typically indicators of how devices will perform in the West.

The declining brand loyalty to iPhone devices isn’t a huge surprise. Apple device owners have expressed their discontent with the iPhone 4S, and iPhone 5, and have on occasion, said that twinkle in Steve Job’s eye, which converted fans into Apple fanboys, has been fading slowly as Tim Cook’s fingerprints begin to get on Apple devices. “After Steve Jobs died, it seems the element of surprise in product launches isn’t that great anymore,” Janet Chen, a Hong Kong based advertising professional, told Reuters.

Mobile

88 percent of the $800-plus smartphones sold last quarter were iPhones

Apple may not sell as many smartphones as Samsung overall, but according to a new report that varies depending on price. The company sold 43 percent of all smartphones over $400, and 88 percent of those over $800 last quarter.
Mobile

Samsung exec confirms upcoming Galaxy S10 will sport 'very significant changes'

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.
Mobile

Apple iPhone XS vs. Samsung Galaxy S9: 2018’s biggest flagships clash

The iPhone XS has been revealed, and it's one of the best phones of the year. But even though it's Apple's latest and greatest, it's up against a lot of competition. Is the iPhone XS better than the Samsung Galaxy S9?
Mobile

Find out how Apple's new iPhones measure up to the most bezel-less designs

As the smartphone industry marches toward a bezel-less future, we compare the shrinking bezels on the latest and greatest devices. Find out which manufacturers have the smallest bezels on their smartphone as we measure them side by side.
Mobile

Not sure about updating to iOS 12? Here are five reasons why you should

If you’re on the fence about whether to install iOS 12 or not, allow us to explain why the update is worthwhile. Here are five of our favorite features from Apple’s mobile platform.
Mobile

Google Maps is available on Apple CarPlay with iOS 12

After months of betas, the final version of iOS 12 is here to download. The new OS comes along with tons of new capabilities from grouped notifications to Siri Shortcuts, here are all the features you'll find in iOS 12.
Mobile

Updating to Apple’s iOS 12 will make your iPhone a whole lot smarter

iOS 12, the latest version of Apple’s iOS, is officially here. We took it for a spin to check out its new noteworthy features, and if it truly changes our smartphone habits for the better.
Mobile

iOS 12's Siri Shortcuts help Apple close the digital assistant gap

Siri may be lagging behind the competition, but Apple is finally supercharging the digital assistant with Siri Shortcuts, which allows you to perform tasks quickly and easily. Here's how to use iOS 12's new Siri Shortcuts app.
Mobile

The best weather apps for the iPhone

Don't rely solely on your local meteorologist to stay up to date on the weather. Take matters into your own hands with one of these weather apps, each of which brings something unique to the table.
Mobile

Be an online phantom and web surf safely with Ghostery’s mobile browser

Keeping your private information to yourself has become progressively harder in the internet age. If you're worried about your personal information, check out the new version of the Ghostery browser for iOS and Android.
Mobile

Code found in iOS 12.1 beta suggests we will see a new iPad this fall

The new iPhone XS, iPhone XR, and Apple Watch aren't the last devices we'll see from Apple in 2018. There are plenty of rumors about a new iPad coming this year too, and it may share some design similarities with the new phones.
Wearables

Fitbit Versa vs. Apple Watch Series 4: Which wearable is the best?

Smartwatches are the health-conscious wearables that everyone wants. We wanted to see how the brand-new Apple Watch Series 4 matches up with the beloved Fitbit Versa, so we compared them in various categories to help you choose.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Mobile

Fitbit’s new health care platform sets out to improve wellness in the workplace

Fitbit's new platform, Fitbit Care, aims to help improve wellness in the workplace. Using wearables, digital health coaching, and a more personalized health care experience, employees can have an easier time staying on top of their health.