Divided into five sections — iPhone at Work, Integration, Apps for Business, Profiles and Resources — the iPhone in Business site explains how the popular handset can be used to organize the day, keep tabs on customers, manage projects, set up meetings and get up-to-date travel information, among other things.
With reports in recent months of companies ditching what was once their handset of choice — the BlackBerry — in favor of the iPhone, Apple is obviously keen to maintain the momentum and attract as many enterprise users as possible to its iOS device.
In the Profiles section of the new site, the Cupertino company gives of examples of companies that are already using the iPhone, including hardware store Lowe’s, which uses Apple’s handset with custom developed apps that give its employees quick access to product and store information.
As you might expect, the Lowe’s profile page also has a few choice quotes bigging up the iPhone, like this one from Mike Brown, the company’s executive vice president and chief information officer: “iPhone will go down in history as being the most impactful device we have ever put in our employees’ hands.”
Global consulting firm Logica and food manufacturer Kraft Foods are also profiled on the site, among a long list of others.
The site also has an Integration page which explains how to integrate and deploy the iPhone in the running of a business. A detailed explanation about the iPhone’s security features — an area in which the BlackBerry has traditionally excelled — is also included.
An Apps for Business page showcases a list of in-house and third party apps useful in the workplace.
Late last year a poll conducted by mobile services firm iPass found that the iPhone was already more popular than the BlackBerry for business users, with many of those in the market for a new phone suggesting they would be taking a close look at the iPhone. Android-powered devices were also of interest, while the BlackBerry languished in third place.
RIM, which has been struggling of late, recently announced it would be putting the majority of its resources into securing its presence in the business sector, but the delay in the launch of its next-generation operating system and smartphones, as well as the increasing popularity of Apple’s iPhone and Android devices, means it’s going to have to perform nothing short of a miracle to prevent the business market from slipping away completely.
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