Apple is getting into the spirit of holiday consumerism and just announced its own Black Friday sale, but don’t get in line just yet. Apple’s teaser didn’t include any specific items that would be discounted, instead only hinting that there will be “dozens of great iPad, iPod, and Mac gifts for everyone on your list.”
If we’ve learned anything about Apple’s Black Friday sale, it’s to not get your hopes up too high. The company has a reputation of being somewhat stingy when it comes to the biggest shopping day of the year. Last year, Black Friday shoppers were treated to a $101 discount on the iMac and MacBook Pro and some modest bargains on iPods. Compare this to the 50 percent discounts you’ll find at most retailers, and you can guess why there won’t be many lines outside Apple Stores on Thursday night.
And Apple doesn’t really need to cut prices to drive consumer interest. With or without Black Friday buzz, the iPad (and its accessories line) will easily be one of the most coveted gifts this year. But given the rumors regarding the iPad 2’s imminent arrival, Apple might want to cleanse its inventory a little by taking down iPad prices. Don’t expect to see any discounts on iPhones, however. Apple hasn’t ever offered them for a sale price and they weren’t mentioned in the brief teaser. We’re willing to bet the brand new MacBook Air is out of the question as well.
Many large national chains, like Target, Toys ‘R’ Us, and Radio Shack will most likely beat any discounts Apple has on its iPod line. And let’s not forget the iPads Marshall’s will have for only $400. But these retailers will also have lines down the street and limited quantities, issues you’re unlikely to face with Apple. So if you don’t care about getting the hands-down best bargain on Apple products out there, instead preferring to save your sanity, then head over to an Apple Store or its online site at 8 a.m. on November 26.
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