Noted by MacRumors earlier today, Apple has removed the recent advertising campaign that featured Apple customers in comical, silly situations that could only be solved by an Apple employee that works at a Genius Bar. The advertisements debuted during the Olympics last month, but reception of the Genius ads definitely drew a sizable amount of critics as well as supporters. Critics claimed that the advertisements made Apple customers appear clueless and too stupid to run basic programs on a device like a Macbook. According to an earlier report from Mashable, Apple’s ad agency only intended to run the Genius ads during the first week of the Olympics and there wasn’t a marketing plan in place for an extended release.
Since the release, the Genius ads have been hosted on YouTube as well as featured on the Apple.com site. After a sizable amount of negative comments were posted on the ads, it appears that Apple has removed the advertisements from the official Apple Youtube channel in addition to the main marketing page for Mac desktop and laptop computers.
While Apple does eventually pull older advertisements from the YouTube channel, it currently has ads on the channel dating back to October 2010. Apple has not released a statement on why the company pulled the advertisements from the Web or limited the amount of times that the Genius ads played on network television.
Perhaps coincidentally, writer Ken Segall posted an interesting blog post yesterday questioning the YouGen research that’s been used as a supporting reason behind the development of the Genius ads. Segall worked closely with Steve Jobs on several Apple ad campaigns including the memorable “Think Different” campaign.
Regarding the campaign, Segall states “YouGen’s research clearly does not explain why Apple chose to run the Genius campaign. And it absolutely does not vindicate a failed campaign, as some suggested. That’s because a failed campaign is a failed campaign. No matter how right the strategy, there’s that little matter of “good ad” vs. “bad ad.” That’s just common sense.”
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