Apple management shake-up – iOS software chief Forstall and retail boss Browett both given the boot

ready for the ipad mini full coverage of todays apple event in san jose 10 23 mainApple has kicked the week off with a major management shake-up, with iOS software chief Scott Forstall and retail boss John Browett both given the boot.

News of the departures was announced in a statement on Apple’s website on Monday. While Browett appears to have had his contract terminated with immediate effect, Forstall will stay on in an advisory role until 2013.

The precise reason for Forstall’s departure isn’t clear, though many will point to the disastrous rollout of Apple’s iOS 6 Maps app last month as a possible factor. But with Forstall an integral, long-established member of the Apple team – he joined the tech giant back in 1997 – it’s hard to believe he’d get dumped over one misstep.

The decision to end Browett’s tenure with the company, though somewhat surprising considering the Brit had only been in the job a matter of months, may be more clear cut.

Browett was recruited from British electronics retail chain Dixons in January and was Tim Cook’s first major hire after becoming CEO in 2011 following the death of Steve Jobs. “Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” Cook said at the time.

apples software chief forstall and retail boss browett both given the boot
John Browett

Having streamlined Dixons’ retail business and improved its financial position, he seemed to set about doing the same with Apple’s retail business, although by all accounts it was doing OK as things were. Reports of recent hires at Apple stores being axed and existing staff having their working hours reduced hit the headlines over the summer, creating confusion and resentment among the workforce.

A short time later, the tech firm admitted that the layoffs had been the wrong thing to do and started hiring new workers again. “Making these changes was a mistake and the changes are being reversed,” Apple spokeswoman Kristin Huguet said in a statement, adding, “Our employees are our most important asset and the ones who provide the world-class service our customers deserve.”

However, it hasn’t been all bad for its retail workers under Browett’s tenure, with employees at the stores reportedly receiving pay rises of as much as 25 percent as well as being offered generous discounts on Apple products.

Cook will be assuming Browett’s responsibilities until a replacement is found, Apple said in Monday’s statement.

In other changes, Apple’s design guru Jony Ive is set to take on more responsibilities, as is senior vice president Bob Mansfield, senior vice president of Internet software Eddy Cue,  and vice president of Mac software engineering Craig Federighi.

UPDATE: A Wall Street Journal report late Monday suggests Forstall refused to sign the apology letter which Tim Cook issued in response to complaints about iOS Maps, which, if true, would certainly have strained the relationship between Cook and Forstall.


Apple banned from distributing some iPhone models in Germany

Apple is following the FTC's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.

Join the Apple club with our complete guide to switching from Android to iOS

If Android simply isn’t cutting it for you anymore, then you might be considering Apple’s warm embrace. Here’s how to make the switch from Android to iOS without losing your contacts, sleep, or hair!

Unleash your inner artist with the best drawing apps for the iPad Pro

The best drawing apps for the iPad Pro turn Apple's robust tablet into a canvas worthy of a true artist. Here are 20 of our current favorites, whether you're looking to keep things simple or take your art to the next level.

Looking to upgrade? These are the best iPhone deals for January 2019

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for January 2019.

Verizon’s deal could get you a free iPhone XR — but there’s some fine print

Verizon launched a new deal for its smartphones aimed at encouraging customers to open a new line. If you're willing and you want two new phones, you could get a free Samsung Galaxy S9, iPhone XR, or Pixel 3.

Keep your laptop battery in tip-top condition with these handy tips

Learn how to care for your laptop's battery, how it works, and what you can do to make sure yours last for years and retains its charge. Check out our handy guide for valuable tips, no matter what type of laptop you have.

5G phones make a lot of promises. Here’s what to really expect

There has been a lot of marketing copy expounding the potential benefits of 5G networks, but a lot less on the practical implications of 5G smartphones. There's a reason for that.

Protect your expensive new laptop with the best Macbook cases

If you recently picked up a new MacBook, you’ll want something to protect its gorgeous exterior. Here, we've gathered the best MacBook cases and covers, whether you're looking for style or protection.

How to jailbreak your iPhone on iOS 12: A beginner’s guide

The latest jailbreaking tools for iOS 12 make freeing your iOS device easier than ever. This guide will teach you how to jailbreak your iPhone or iPad, and explain what jailbreaking will do for you.

Here’s how to take a screenshot on an iPad, step by step

The ability to capture screenshots may not be the iPad's most glamorous feature, but it's one of its most useful. Here's a step-by-step guide on how to take a screenshot on an iPad, whether it's an iPad Pro from 2018 or an older iPad model.
Social Media

Here’s how to save someone’s Instagram Story to your phone

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.

Stop dragging windows on your Mac. Here's how to use Split View to multitask

The latest iterations of MacOS offer a native Split View feature that can automatically divide screen space between two applications. Here's how to use Split View on a Mac, adjust it as needed, and how it can help out.

Need a new tablet? The best iPad deals for January 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.

Here’s how to download podcasts and listen to them on Android or iOS

Podcasts have become a cultural staple. Here's how to download podcasts and listen to them on your Android or iOS device, and which apps to use if you're looking to get the most out of the format.