Brazilian tech firm launches ‘iphone’, Apple lawyers brush up their Portuguese

brazilian tech firm launches iphone apple lawyers brush up their portuguese gradienteNo doubt Apple lawyers are already brushing up their Portuguese with news this week that Brazilian electronics company IGB Electronica has just launched a new line of iphone devices – powered by Android.

The first of the new handsets is called the Neo One, which comes with a 3.7-inch screen sporting a rather awful sounding 320 x 480 resolution, a 5-megapixel rear-facing camera, Wi-Fi and 2GB of storage. Running Android 2.3.4, the iphone Neo One will set you back 599 Brazilian real, equivalent to about $286.brazilian tech firm launches iphone apple lawyers brush up their portuguese neo one

Lawyers for the Cupertino company will likely be taking a close look at IGB Electronica and its claim over the iphone name.

In a Google-translated statement obtained by VentureBeat, the company – formerly known as Gradiente Electronica – said it registered the iphone name in 2008, and has the right to use it until 2018:

In 2000, Gradiente envisaged that there would be a technological revolution in the world of mobile phones, with the convergence of the transmission and reception of voice and data via the mobile Internet. That same year, the company filed IPHONE trademark registration INPI (National Institute of Industrial Property). On 2 January 2008, the company had its registration granted by the federal agency and now holds the exclusive rights to produce and market the brand up to 2018.

Interesting that the company, based in the northern Brazilian city of Manaus, managed to obtain the rights to the name a year after the iPhone – Apple’s iPhone, that is – hit the market.

With Brazil’s emerging economy and potentially huge market bringing the country into Apple’s cross hairs – it’s set to open stores in the country and already has plants manufacturing its products there – it’s more than likely Apple lawyers will already be booking their Brazil-bound plane tickets in a bid to reach some kind of settlement with the firm. Or take the matter to court.

Provided IGB can mount a robust defense of its right to the iphone name in Brazil, negotiations with Apple could well lead to a handsome payout for the South American company – as happened with Chinese firm Proview earlier this year.

After a long trademark dispute over the right to use the ‘iPad’ name in China, the American tech giant ended up buying the rights to use the name from Proview for $60 million. Now let’s see where the story goes with IGB.


Apple Watches get steep smartwatch discounts for Memorial Day

If you've been thinking about picking up a new wearable, an Apple Watch is one of the best smartwatches you can buy. With Memorial Day sales from Walmart and Amazon springing up all over the place, now is a great time to save.

The 2019 MacBook Pro is an impressive performance update, but not much else

With increased competition from Windows laptops, Apple could do with refreshing its MacBook Pro line. Fortunately, it looks set to do that in 2019. Here's everything we know so far.

One of these monitors will look great next to your new MacBook Pro

Apple doesn't make its beloved Cinema Display monitors anymore, which makes finding the best monitor for the MacBook Pro more difficult. In this guide, we break down some of our favorites and offer something for every size and budget.

The world can be your oyster with a little help from the best travel apps around

Traveling doesn't need to be a time-consuming nuisance. Our handpicked selection of the best travel apps will keep things simple, whether you need cost comparisons for hotels or directions to renowned eateries.

Leaked cases show off the new iPhone's squared camera module

The last iPhones just launched, but rumors about the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.

Apple Mac users should take a bite out of these awesome games

Contrary to popular belief, there exists a bevy of popular A-list games compatible for Mac computers. Take a look at our picks for the best Mac games available for Apple fans to enjoy.

Apple iPhone Lightning Dock gets price knocked down to just $39 on Amazon

Apple acolytes are always eager to buy brand-name products, and the Lightning iPhone Dock is a solid option as a desktop charging station. Secure yours now at Amazon for just $39, down from $50.

T-Mobile One is being rebranded to Magenta, new users get to keep discounts

T-Mobile offers a number of plans for you and your family, but how do you know which one is best for you and your situation? Here, we break down the specifics of each plan to help you decide.

Apple iPad and iPad Pros get big discounts for Memorial Day weekend

Apple iPads have been getting a lot of great discounts so far this year, and Memorial Day 2019 proves to be no exception. With prices as low as $249 for newer models, Memorial Day weekend is a great time to pick one up.

Apple Watch Series 3 and Samsung Gear Sport get price cuts in Amazon sale

Smartwatches are more in style than ever, with the world of wearables now inundated with options. Two big brands are now available at deep discounts, with the Apple Watch Series 3 and the Samsung Gear Sport smartwatches on sale on Amazon.

Amazon Memorial Day sale: Apple Watch, Surface Pro, and 4K TV Deals

Amazon is discounting a number of different items. Smartwatches, tablets, 4K TVs, smart home devices, and laptops are all getting discounts to stay competitive with prices from Walmart and Best Buy.

The 20 best iPhone SE cases to keep your phone looking like new

Protect your iPhone properly with one of the best iPhone SE cases or covers. That metal-and-glass body is prone to scuffs and scratches, so it pays to buy a decent case. We've got protective and stylish options for you here.

Should you buy a MacBook Pro or a Razer Blade Stealth? We'll help you decide

Laptop head to heads are a great way to see which one might be the right one for you. Our latest sees the Razer Blade Stealth (2019) vs. MacBook Pro in a fight to see which one deserves to be your next laptop.

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.