Google nets popular iPhone and Mac email client Sparrow

google acquires sparrowEverybody’s favorite Mac and iPhone email client, Sparrow, has – twist! – been acquired by Google.

“We’re excited to announce that Sparrow has been acquired by Google! We care a lot about how people communicate, and we did our best to provide you with the most intuitive and pleasurable mailing experience,” CEO Dom Leca announced on the company’s site.

“Now we’re joining the Gmail team to accomplish a bigger vision – one that we think we can better achieve with Google.”

Leca also notes that “While we’ll be working on new things at Google, we will continue to make Sparrow available and provide support for our users.” Which devotees of the native client email option can interpret as a featureless future; it’s the digital equivalent of keeping someone on life support.

When Sparrow debuted for Mac and later iPhone this year, it quickly became the apple of an Apple user’s eye. The app integrated your various inboxes with a slick, stupid-simple interface and a high level of organization – it did the undoable: it streamlined email.

So what does the Google acquisition mean for Sparrow’s future – and for Gmail’s future? Well Google knows that applications need to go mobile, and going mobile and doing it right means cracking the iOS market. Google hasn’t introduced a native iOS email client that really sweeps users off their feet, and bagging Sparrow gives the company this much-needed presence. Google could also be planning to work with the team to create another standalone option.

The deal also means Gmail for iPhone has one fewer competitor. So with the buy, Google bags a talented team and successful product needed for its arsenal, as well as ousting a very popular alternative – two birds (er, sparrows?), one stone. The acquisition does feel a little like buying out one’s rival instead of actually beating them, but a win is a win and this is all good news for Google. Who is it bad for? Anyone wanting to see future iterations and development of Sparrow – and especially users who were especially excited about its upcoming iPad app, which you’d be smart to consider shelved.

Hopefully this also means some good things for Gmail; cleaner labeling, a better filter system, improved integration with other mail accounts. And maybe the deal will even mean a native Gmail client for Mac, which plenty of OS X users would be thrilled to see. 


Apple considers making its own health-monitoring processors

Apple could be looking at making its own dedicated health tracking processors. These chips are dedicated to health-monitoring features on wearables, and could mean more health tracking features on the next Apple Watch.

These 30 apps are absolutely essential for Mac lovers

There are literally hundreds of thousands of great software programs compatible with MacOS, but which should you download? Look no further than our list of the best Mac apps you can find for the latest MacOS and how they can help out your…

Apple AR glasses will launch in 2020, says respected industry analyst

Apple AR glasses may be closer to reality than we thought. Here is everything we know so far about the augmented reality system, including the rumored specifications of Apple's Project Mirrorshades.

Spotify vs. Pandora: Which music streaming service is better for you?

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.

Should you OK Google, Hey Siri, or talk to Cortana? Here's the top voice assistant

In this virtual assistant comparison, we examine how they're becoming an important part of our lives. So how do Cortana, Google Assistant, and Siri stack up against one another when it comes to features and voice recognition?

Save hundreds with the best MacBook deals for August 2018

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.

Australian student hacks into Apple, steals 90GB of data because he’s a ‘fan’

A 16-year-old student in Australia broke into Apple’s network multiple times for an entire year to download 90GB of “secure” data and access customer accounts. He did this because he was a "fan."

Need a do-over? Here's how to factory reset an iPhone, from X on down

Resetting an iPhone can alleviate all sorts of software woes, and wipe away personal data should you sell your device or give it to someone else. Here's how to factory reset an iPhone from within iOS or iTunes.

Here's how to use iTunes to make a customized ringtone for any iPhone

No one likes to pay for ringtones -- or anything else, for that matter. So hang on to your precious money and check out our comprehensive guide on how to make ringtones for an iPhone using iTunes.

Sixth public beta of iOS 12 still lacks one key feature

At this year's Worldwide Developer Conference, Apple unveiled its latest operating system, iOS 12. From app updates to group FaceTime, ARKit 2.0, and more, here are all the new features in iOS 12.

Best Buy slashes the price of the iPad Mini 4 for its anniversary sale

Whether you're loyal to Apple or Android, the Best Buy anniversary sale has an offer you'll want to think about. From now until Saturday August 18, you can save $125 off the iPad Mini 4.

Is your smartphone frozen? Here's how to reset your iPhone

You can do a lot with an iPhone, but if you ever run into an issue with it, the first thing you should do is restart it. In this guide, we tell you how to reset your iPhone, and explain how it differs from a factory reset.

Best Buy drops the price of MacBooks for its anniversary sale

It's not every day you see a MacBook sale like this, so you'll definitely want to consider these savings -- especially if you're a student. Students can save an additional $150 just by signing up for Best Buy student deals.

Walmart Back to College sale: Save big on computers, TVs, tablets, and more

Walmart's Back to College sale is your chance to score big discounts on name-brand electronics, so whether you're getting ahead of the new school year or just doing some shopping, we've picked out the best deals that can save you hundreds…