How Siri actually responds to Samuel L. Jackson’s commands

Samuel L. Jackson Siri iPhone 4S commercial screencap

By now, unless you’ve sworn off television, you must have seen the new iPhone 4S Siri commercials featuring Hollywood stars Zooey Deschanel and Samuel L. Jackson. Zooey dances around ordering in soup on a rainy day, Samuel is looking for help making a dinner date at home. We’ve seen it so many times we can practically quote the whole thing.

But of course, like all commercials, you can’t truly trust the quality of the product being sold. Paul Kafasis of One Foot Tsunami decided to test out the accuracy of Siri’s help if he were to use it exactly the way Samuel L. Jackson did in his commercial. The results? Well, just take a wild guess.

“If you’ve used Siri yourself, however, you know the disclaimer of “Sequences shortened” is more than an understatement,” Kafasis writes. “They’ve edited out the inevitable “No.…NO.…NO!” as well as significant quantities of exasperated sighs.”

One of Sam’s requests to Siri in his commercial was “Remind me in an hour to put the gazpacho on ice.” What did Siri perceive the sentence as?

  • Put the spot show on ice

  • Put the spots on Icenhour

  • Put tickets botulinum

How awkward! But not surprising considering Siri can’t even understand most common names when you ask her to call you as such. Why would she have a clue what gazpacho is? Kafasis states that perhaps he’s the one saying things weird, so he decided to use Sam’s voice himself to get Siri to listen in on the exact phrasing heard in the commercials. The results were even worse, as Siri understood Sam’s voice to be a request to call random contacts in Kafasis’ iPhone. Best of all, none of those contacts existed. Siri combined the first and last names of various contacts to conjure up someone whose moniker supposedly sound like the word “gazpacho.”

Identifying the problem as Siri misunderstanding the word “gazpacho,” Kafasis decides to say just that one word to the poor virtual assistant. Here’s what she thought he meant.

  • Just Bacchio

  • This Bogil

  • This Poncho

It’s odd that Siri knows what bacchio is but not gazpacho seeing as none of those words are rooted in English. How very uncultured of you, Siri! What’s the moral of this story, you ask? Well, there isn’t one. The experiment is purely for amusement and shows how much work Siri still needs to undergo to perfect her craft, and that commercials exaggerate everything. We can’t imagine how horribly Siri would interpret Zooey’s “Let’s get tomato soup delivered!” or “Is that rainnnn?” Better luck making that dinner date on your own, Sam.

Home Theater

The first reactions to Captain Marvel are out of this world

Academy Award winner Brie Larson will play Captain Marvel in the upcoming Marvel Studios movie hitting theaters in March 2019. Here's everything we know about Marvel's first female-led superhero movie.
Movies & TV

The best movies on Amazon Prime right now (February 2019)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Home Theater

The best movies on Netflix in December, from 'Buster Scruggs’ to 'Roma'

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Norsemen’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Mobile

Save space on your iPhone by turning off Live Photos in the camera app

If you want to save storage space on your iPhone or reduce the size of your backup for iCloud, then you should think about turning off Live Photos in the camera app. Find out exactly how to do it with our easy guide.
Computing

Don't know what to do with all your old DVDs? Here's how to convert them to MP4

Given today's rapid technological advancements, physical discs are quickly becoming a thing of the past. Check out our guide on how to convert a DVD to MP4, so you can ditch discs for digital files.
Mobile

Be careful who you bokeh, jokes Apple’s latest iPhone ad

With iPhone sales under pressure, you'd think there wouldn't be much to laugh about at Apple HQ. But the company has seen fit to inject some humor into its latest handset ad, which highlights the camera's Depth Control feature.
Mobile

How to perform a reverse image search in Android or iOS

You can quickly use Google to search, and reverse search, images on a PC or laptop, but did you know it's almost as easy to do in Android and iOS? We explain how to do it here, whether you want to use Chrome or a third-party app.
Mobile

Flip from portrait to landscape as we reveal how to rotate a video on iPhone

If you've accidentally shot a video in portrait orientation and you want to flip to landscape, then this is the guide for you. We'll explain how to use iMovie to rotate a video on your iPhone or iPad for free and suggest alternative apps.
Mobile

The 2019 iPhone could put a charge into your other Apple gadgets

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.
Deals

Amazon cuts prices on the Apple Watch Series 3 for Presidents’ Day

The Apple Watch Series 3 is seeing the same price cut we saw during the Amazon sale just last week. So if you're hoping to pick up an Apple Watch for less than $250, this $50 discount from Amazon can make that happen for you.
Deals

It’s time to check out the best Apple Watch deals for February 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Deals

Need a new tablet? Here are the best iPad deals for February 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.
Computing

Chrome is a fantastic browser, but is is still the best among new competitors?

Choosing a web browser for surfing the web can be tough with all the great options available. Here we pit the latest versions of Chrome, Opera, Firefox, Edge, and Vivaldi against one another to find the best browsers for most users.