How Siri actually responds to Samuel L. Jackson’s commands

Samuel L. Jackson Siri iPhone 4S commercial screencap

By now, unless you’ve sworn off television, you must have seen the new iPhone 4S Siri commercials featuring Hollywood stars Zooey Deschanel and Samuel L. Jackson. Zooey dances around ordering in soup on a rainy day, Samuel is looking for help making a dinner date at home. We’ve seen it so many times we can practically quote the whole thing.

But of course, like all commercials, you can’t truly trust the quality of the product being sold. Paul Kafasis of One Foot Tsunami decided to test out the accuracy of Siri’s help if he were to use it exactly the way Samuel L. Jackson did in his commercial. The results? Well, just take a wild guess.

“If you’ve used Siri yourself, however, you know the disclaimer of “Sequences shortened” is more than an understatement,” Kafasis writes. “They’ve edited out the inevitable “No.…NO.…NO!” as well as significant quantities of exasperated sighs.”

One of Sam’s requests to Siri in his commercial was “Remind me in an hour to put the gazpacho on ice.” What did Siri perceive the sentence as?

  • Put the spot show on ice

  • Put the spots on Icenhour

  • Put tickets botulinum

How awkward! But not surprising considering Siri can’t even understand most common names when you ask her to call you as such. Why would she have a clue what gazpacho is? Kafasis states that perhaps he’s the one saying things weird, so he decided to use Sam’s voice himself to get Siri to listen in on the exact phrasing heard in the commercials. The results were even worse, as Siri understood Sam’s voice to be a request to call random contacts in Kafasis’ iPhone. Best of all, none of those contacts existed. Siri combined the first and last names of various contacts to conjure up someone whose moniker supposedly sound like the word “gazpacho.”

Identifying the problem as Siri misunderstanding the word “gazpacho,” Kafasis decides to say just that one word to the poor virtual assistant. Here’s what she thought he meant.

  • Just Bacchio

  • This Bogil

  • This Poncho

It’s odd that Siri knows what bacchio is but not gazpacho seeing as none of those words are rooted in English. How very uncultured of you, Siri! What’s the moral of this story, you ask? Well, there isn’t one. The experiment is purely for amusement and shows how much work Siri still needs to undergo to perfect her craft, and that commercials exaggerate everything. We can’t imagine how horribly Siri would interpret Zooey’s “Let’s get tomato soup delivered!” or “Is that rainnnn?” Better luck making that dinner date on your own, Sam.


Apple resurrects the iPhone SE with brand-new units starting at $249

Apple quietly started selling the iPhone SE again, at even lower prices than when it was discontinued four months ago. Brand new units of the 32GB version are on sale for $249, while the 128GB version is going for $299.
Movies & TV

The best movies on Amazon Prime right now (January 2019)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Movies & TV

Stay inside this winter with the best shows on Hulu, including 'Killing Eve'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Movies & TV

From premiere date to footage: Here's all we have on 'Game of Thrones' season 8

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.

Text up a storm with the best messaging apps for iOS and Android

These days, most people tend to favor digital messages over phone calls. We have the best messaging apps that allow you to share photos and documents, send text messages, and more with end-to-end encryption.
Product Review

Controversy has dogged the MacBook Pro lately. Is it still a good purchase?

The MacBook Pro is a controversial laptop these days -- and that's unfortunate. Due to some divisive changes Apple made to the functionality of the MacBook Pro, fans are more split. Does the 8th-gen refresh change that?

Want a MacBook that will last all day on a single charge? Check these models out

Battery life is one of the most important factors in buying any laptop, especially MacBooks. Their battery life is typically average, but there are some standouts. Knowing which MacBook has the best battery life can be rather useful.

The best iPhone 6 cases for style and protection

No one likes a bruised Apple. Scratches, scuffs, and cracks on a new iPhone 6 are enough to ruin anyone’s day. Check out the best iPhone 6 cases and get some protection on that shiny new smartphone.

Is 5G as fast as they’re saying? We break down the speeds

We take a look at the kinds of speeds you can expect from 5G when the networks roll out. Find out 5G compares to the last generation of network technology, what the minimum and maximum speeds will be, and what it means for us.

Tizen 4 arriving on Samsung’s Gear S3 and Gear Sport smartwatches

Samsung is updating the Gear S3 Classic, Gear S3 Frontier, and the Gear Sport to the newest version of Tizen 4. Along with of some little tweaks to usability and quality-of-life, Samsung has added some new features.

Mobvoi’s TicWatch E2 and S2 are the most affordable Wear OS smartwatches yet

Quality smartwatches don't have to be expensive, and Mobvoi's TicWatch is the proud paladin of that philosophy. Mobvoi's new TicWatch S2 and are both available for low prices from Amazon and Mobvoi's website.

Save up to $950 with the best smartphone deals for January 2019

Need a better phone but don't want to spend a fortune? It's never a bad time to score a new smartphone and save some cash. We rounded up the best smartphone deals available that can save you as much as $950.

Apple Pay coming to more top U.S. stores, including Target and Taco Bell

Apple Pay is the best way to pay on your iPhone and Apple Watch. Apple Pay support is being rolled out across the U.S. for a variety of top retailers, including Taco Bell, Target, Hy-Vee, and more.