How Tim Cook is making his mark at Apple

Tim Cook CEO of Apple (Reuters image)Steve Jobs is a hard act to follow. He was as feared and revered as they come and continues to cast a big shadow over Apple. The man assigned to keep Apple going is CEO Tim Cook, a 14-year veteran of the company and its former chief operating officer. Everything Apple and Cook do are constantly compared to what people think Jobs would have done. It’s not an easy role to fill, but so far, Tim Cook is performing quite well. Though he hasn’t launched any breakthrough products of his own yet, the company’s sales continue to climb and almost everything seems to be going off without a hitch.

Adam Lashinsky of Fortune has written a fantastic feature on “How Tim Cook is changing Apple,” which tracks the many small, and maybe large, ways he’s changed Apple in the nine months (to the day) that he’s been in charge of the world’s most valuable tech company. There is no company as watched and picked apart as Apple (except maybe Google), but Cook seems to have already begun making some significant changes at Apple.

Here are a few things that Cook has changed:

Investor respect: Jobs always loathed investors and the stock market, but Cook has issued a dividend and has personally spoken with large investors who come to speak with Apple.

More structure: Cook seems to have implemented a lot of operational changes, changing the way meetings are held and making sure that global-supply and project managers are present at top meetings. In the Jobs era, engineers and designers ruled the company. The company is getting a bit more corporate.

Nicer, more laid back: Apple employees seemed to think of Jobs as a diety of sorts. They thought he was a complete genius, but were scared to death of him. He was known to fire people on the spot. Cook is much more laid back. He has been spotted having lunch with random employees and employees at Apple seem a bit less…afraid. Whether that’s a good thing, we don’t know. Cook has also created a charity matching program for employees.

What would Tim Cook do?

There are many smaller examples of Cook’s changes littered throughout the article, which is a great read. Of course, Cook has also taken pains to retain the laser focus Jobs was known for, and many other aspects of Apple remain intact since the transition. However, it is becoming clear that Cook is acting on Steve Jobs orders. He seems to be running the company more and more in his own way instead of constantly asking “What would Steve do?”. Cook’s biggest challenge is still ahead, as the company prepares to introduce entirely new products, which could include a new TV set, and the new iPhone. 

(Image via Reuters)


Why are game studios run like sweat shops? The human toll of ‘crunch time’

After the revelation of 100-hour work weeks in Red Dead Redemption 2’s development, we spoke with a number of developers about what it’s like to work in crunch culture in the game industry.
Emerging Tech

Death from above? How we’re preparing for a future filled with weaponized drones

Drones are beginning to enable everything from search & rescue, to the delivery of medicines to hard-to-reach places. But they are also being used as cheap, and deadly flying bombs. How can we defend ourselves?

Apple CEO demands Bloomberg retract its Chinese surveillance story

Apple CEO Tim Cook is calling on Bloomberg to retract a story alleging that Apple had purchased compromised servers that allowed the Chinese government to spy on Apple. Apple's investigation found no truth to the story.

Will Apple introduce a new MacBook at its Oct. 30 event? Here's everything we know

Whether it's called the MacBook Air or just the MacBook, Apple is highly rumored to introduce a new, affordable laptop in 2018. We discuss reports about upgrading displays, processors, sign-in features, and more.

A strap for everyone: The best Apple Watch bands you can buy right now

If you have an Apple Watch, you know how easy it is to take off the strap it came with, so why not buy yourself another one? Here we've gathered the best Apple Watch bands we've seen so far and there's something for everyone.

Need a quick battery boost? Try one of our favorite portable chargers

Battery life still tops the polls when it comes to smartphone concerns. If it’s bugging you, then maybe it’s time to snag yourself a portable charger. Here are our picks of the best portable chargers.

Camera shootout! Testing the latest Pixel, iPhone, and Galaxy Note in real life

Which takes the best photos, the Pixel 3 XL, iPhone XS Max, Galaxy Note 9, or Pixel 2 XL? We put the cameras on all these top-notch phones through their paces to see which performs best in the real world, from low light to portrait mode…

Which new iPhone is the best? iPhone XS vs. iPhone XS Max vs. iPhone XR

Apple has three new iPhone models to choose from this year, making the choice a little harder than usual. What's the difference between the iPhone XS, the iPhone XS Max, and the iPhone XR, and which is best?

Need a do-over? Here's how to factory reset an iPhone, from XS on down

Resetting an iPhone can alleviate all sorts of software woes, and wipe away personal data should you sell your device or give it to someone else. Here's how to factory reset an iPhone from within iOS or iTunes.

Apple’s latest feature ensures MacOS apps are safer than ever

MacOS is mythically known for being more immune to viruses than Windows, but that doesn't mean there isn't room to make it safer. Apple is using an app notarization feature to protect users from downloading malicious apps.

Sams's Club offers $100 gift cards for iPhone XR pre-orders

After months of rumors and speculation, Apple has finally taken the wraps off of the new iPhone XS, iPhone XS Max, and iPhone XR. Now that the phones are out, you might be wondering how you can get them for yourself.

It’s about time! A USB-C magnetic charger for the Apple Watch has finally arrived

While most of the buzz surrounding Apple has been about the iPhone XR, the company also introduced a new Apple Watch accessory. Starting October 24, a USB-C magnetic charger will be available for purchase.

The best iPhone deals for October 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for September 2018.

How to take great photos with the iPhone XS, Apple’s finest camera phone yet

The iPhone XS and iPhone XS Max feature the best cameras yet seen on an Apple smartphone, ready for you to get out and take great photos. Here's our guide to help ensure each shot you take is a winner.