According to new data from pharmaceutical and healthcare market research firm Manhattan Research, 26 percent of European-based doctors own one of Apple’s popular tablets. And among those who don’t, 40 percent said they were planning to purchase one in the next six months.
The survey also found that of the time spent online at work, 27 percent of it was with the iPad. Desktops and laptops were still the most common way of accessing the Internet at work, however, with 55 percent using those devices. Eighteen percent of doctors use their smartphone, the survey revealed.
The research, which took place at the end of last year, questioned 1,207 doctors working in Germany, France, Spain, Italy and the UK. A breakdown of the data shows iPad ownership most prevalent among British doctors, with 31 percent using the device at work. In comparison, 28 percent of doctors in France and Germany use the device, 21 percent in Italy and 20 percent in Spain.
Manhattan Research found that iPad-owning doctors used their device to find information online, browse various articles and watch videos — presumably related to their work. It also found that doctors were very keen to use their devices to “manage and educate” their patients.
Speaking to website PMLive about the findings, principal analyst at Manhattan Research Christina Anthogalidis said, “We discovered that iPad-owning physicians spend an impressive 27 percent of their professional online time on the device, likely replacing desktop time and probably some offline media time too.”
The results of the survey shows how Apple’s versatile device continues to make inroads in a number of industries, with app developers keener than ever to create software useful for people in their professional lives.
Indeed, a number of pharmaceutical firms — AstraZeneca, Janssen and Vertex among them — have already been coming up with apps aimed at healthcare workers as those in the medical profession look for new ways to increase their work efficiency.
Apple has sold more than 55 million iPads since its launch in 2010 and has dominated the tablet market ever since.
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