iPad now comprises 1 percent of Web traffic

White Apple iPad 2 Navigation

Since its first release in April 2010, the Apple iPad has grown gradually from a novelty gadget to the most recognizable contender in the tablet format. According to NetMarketShare, the device now comprises over 1 percent of international Web traffic, and double that within the U.S.

The numbers tell the gist of the story. Traffic from the iPad’s version of iOS rose steadily in its first five months, until a robust holiday season propelled a 72-percent jump between November and January. Plateauing briefly as buyers anticipated the model’s second generation, iPad traffic has again kept double-digit growth since March.

ipad-browsing-growth-netmarketshare

This growth is especially significant given the iPad’s competition on two fronts. Within the tablet format, Apple has fared well against the first wave of rivals including Samsung, Motorola, and BlackBerry, most of which run on Google’s Android OS. But across formats, the iPad has thrived in the increasingly cannibalized space between smartphones and laptops.

In the short term, Apple should be able to sustain its lead position in the tablet platform, barring any unexpected developments. But looking further, the iPad’s fortunes will likely be tied to whether tablets, as a whole, can compete with other Internet-capable devices.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Product Review

It's not the sharpest tool, but the Surface Go does it all for $400

Microsoft has launched the $400 Surface Go to take on both the iPad and Chromebooks, all without compromising its core focus on productivity. Does it work as both a tablet and a PC?
Deals

The best iPad deals for December 2018

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.
Mobile

Apple's iOS 12.1.1 makes it easier to switch cameras in FaceTime

After months of betas, the final version of iOS 12 is here to download. The latest OS comes along with tons of new capabilities, from grouped notifications to Siri Shortcuts. Here are all the features you'll find in iOS 12.
Mobile

New Apple Watch begins saving lives one week after getting EKG feature

The Apple Watch Series 4 was updated almost a week ago with a new feature that allows users to take electrocardiogram tests -- and already it seems like the new feature is saving lives.
Deals

Amazon slashes price of 2018 iPad to under $250 in time for Christmas

Whether you love Apple or prefer Android, this 2018 iPad 32GB tablet deal is rather tempting. If you're still on the hunt for gifts, then this deep discount from Amazon makes now an excellent time to pick one up.
Mobile

The best smartphone stocking stuffers for a very techy Christmas

If you've got a tech-loving smartphone enthusiast to buy for, we can help you out. Here's a selection of top phone accessories that would make amazing stocking stuffers so you can have a very Merry Christmas.
Mobile

Santa Claus is coming to town. Get ready with these Christmas apps

Like it or not, Christmas comes but once a year. Thankfully, we've got a list of the best Christmas apps to help get you into the holiday spirit, just in case you want to call Santa or become a Christmas elf.
Wearables

These are the best smartwatches for everything from fashion to fitness

Tempted to buy a smartwatch? If so, then the growing number of great models available means you've got plenty to choose from. But which one should you pick? Here is our list of the best smartwatches.
Wearables

How to use the ECG app, set up irregular rhythm notifications on the Apple Watch

The Apple Watch Series 4 is the best smartwatch iPhone owners can own, and it just got even better with the addition of the ECG app and ability to identify irregular heart rhythms. Here's how to set it all up.
Mobile

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.
Computing

Costco members can cut up to $200 off MacBook and iMac price tags

Costco is discounting MacBook Air and MacBook Pro laptops by as much as $200 as part of a members-only sale. It also has deals on select MacBooks and iMacs, with optional Apple Care in most instances.
Mobile

Need to record calls on an iPhone? Check out our handy guide

Are you wondering how to record calls on your iPhone? It isn't as easy as you might think, but we'll walk you through the process of doing so with Google Voice, and identify several other apps and external voice recorders that can help.