Today Apple Computer officially rolled out its iPod nano (PRODUCT) RED Special Edition. The new iPod nano is part of the (RED) campaign created by Bobby Shriver and U2 frontman Bono to get companies to create unique products which contribute a portion of their profits to the Global Fund to support programs for children and women affected by HIV/AIDS in Africa. As part of the campaign, $10 from every (RED) nano sold will be donated to the Global Fund. Apple also plans to offer a $25 iTunes (RED) Gift Card at Apple Retail Stores beginning in November.
The (RED) Special Edition iPod nano offers 4 GB of storage, a bright red aluminum casing, and is priced at $199—the same cost as other members of the iPod nano product line. As with other nanos, the unit offers up to 24 hours of battery life, and comes with earbuds and a USB 2.0 cable.
“We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” said Bono, co-founder of (RED), in a statement. “It’s wonderful to see this incredible level of commitment from companies that are willing to lend their creativity in the fight against AIDS in Africa, the greatest health crisis in 600 years.”
Since its founding in 2002, the Global Fund to Fight Aids, Tuberculosis, and Malaria has committed $5.2 billion to more than 363 programs in 131 countries.
“Now customers can buy the best music player in the world and do something to help the world at the same time,” said Steve Jobs, Apple’s CEO. “We’re honored to work with Bono, (RED) and this team to contribute to an incredibly important initiative and help change the way people think about AIDS in Africa.”
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