iTunes: Over 1 Billion Served

Apple today said that the iTunes online music store had now exceeded one billion songs downloaded since opening its virtual doors less than three years ago. The billionth song “Speed of Sound” was purchased as part of Coldplay’s X&Y album.

The person who downloaded this billionth song is Alex Ostrovsky from West Bloomfield, Michigan, said Apple. As the grand prize winner for hitting this mark, Ostrovsky will receive a 20-inch iMac, 10 fifth generation iPods and a $10,000 gift card good for any item on iTunes. Additionally, Apple will establish a scholarship to the Juilliard School of Music in his name to commemorate this milestone.

“I hope that every customer, artist and music company executive takes a moment today to reflect on what we’ve achieved together during the past three years,” said Steve Jobs, Apple’s CEO, in a statement. “Over one billion songs have now been legally purchased and downloaded around the globe, representing a major force against music piracy and the future of music distribution as we move from CDs to the Internet.”

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