Jony Ive to design a limited edition Leica M camera for charity

Leica M

If you didn’t think Leica cameras could get more beautiful, wait until the design is in the hands of Apple’s very own Jony Ive, the senior vice president of industrial design for the beloved Apple gadgets. During the new Leica M announcement last night at Photokina 2012, Leica president Dr. Andreas Kaufmann stated that the company will be collaborating with Ive to create a super-limited edition Leica M set to be auctioned off for charity.

Just how limited will this Apple-influenced Leica M be? So much so that only one will be produced and sold at auction — whenever that may be. Since the design process has not begun, we can expect it to be a long while before the charity event surfaces. Still, there’s much to be excited over what a Leica meets Apple product could potentially look like, and what technical capabilities it may feature.

As far as pricing, the one-of-a-kind Leica M is sure to fetch a large amount of money seeing as how Leica cameras are generally already pretty pricey. The announced original Leica M rangefinder is going for for retail value of $6,950, and features a Live View functionality with an LCD display. Other specs include a 24MP sensor, 3-inch gorilla glass screen, CMOS sensor, full HD video recording, and 10x zoom. The commercial Leica M is reportedly shipping in early 2013, so the limited Jony Ive edition would probably be slated until then if not later.

According to Petapixel, the auction will also be done in collaboration with U2’s Bono so it seems reasonable to believe the charity may be related to the singer’s One foundation or Product Red. Seeing as how Apple had a history of designing its iPad Nano, iPod Touch, and iPod Shuffle all in a special Product Red edition, could we anticipate a chrome red Leica M? Only time will tell if it will be as gorgeous as the Hermes edition we previously saw in May.

One thing is for sure, if you’re the ultimate Apple and Leica fanboy, it’s time to save up — big time.


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