Skip to main content

Listen, Google and Apple, this is not how you reanimate obsolete technology!

apple google reanimate obsolete technology headerIt’s official. We’ve run out of ideas. After years of developing products that make our everyday lives easier and more efficient, tech giants like Google and Apple have apparently decided the next wave of the future looks a lot like our past. Yes, the next wave of technology is (wait for it)… watches and glasses. We’re going to have watches and glasses everybody!? Hooray!

Regarding Google Glass, not since Navin Johnson has someone had the bright idea to update the 800+ year-old eyesight improving contraption, so kudos to Google for being in great company. Besides the fact that they look patently ridiculous, Glass seems an odd choice for Google, since most people don’t want to wear glasses so badly that many choose to have elective surgery instead. The only emerging market for glass wearers seems to be NBA players, but if they’re going to sell to that group they need to make big bright frames without lenses at all.

It’s wireless! You don’t need to plug it in, because now it runs on fossil fuels!

As for the Apple iWatch, they already make a timepiece. It’s in the phone they sold me. Are they going to stop selling iPhones?? Is this product an iPhone replacement? Why on Earth did everyone spend the last few decades packing everything we needed into the smart phone if the benefits are now going to be disassembled and sold separately? Is the iThermometer next?? Or iCalculator?

Despite my reservations, you can’t argue with either company’s track record. So I’m sure other companies are looking for ways to compete with Apple and Google’s retro-tech future. Here are a few ideas that I’d like to pitch:

The Electronic Pencil

Sure, no one really writes anymore, but that’s because the pencil has not kept up with the times. Imagine a writing device that never runs out of lead and erases with ease with no smudging on paper. Also it could double as a rectal thermometer and/or Karaoke microphone. Now we just have to inform the consumer as to what paper is.

The Answering Mini-Machine

You’re out of the house at your local record store so how are people going to get in touch with you?? “A cell phone,” you say? That would have worked before you traded yours in for an iWatch. Good thing you have your trusty answering machine on your landline. But how do we update the answering machine for the next generation?? We shrink it down in size and make it mobile, small enough that you could clip it on to your belt. Like a beeper, only with … well, mostly it’s like a beeper.

The Internal Combustion Engine

Everyone’s going green. We’ll go the other way. Sure, the Internal Combustion Engine requires fossil fuels to run, is economically impractical as gas prices rise, and it pollutes the environment, contributing to climate change or as the Tea Party calls it, “God’s Sauna.” But with this updated version we’ll include a Foursquare feature so you’re whereabouts can be updated to Facebook and Twitter. You don’t think that’s impressive?? Well, you will when your car makes also status updates, takes photos, and befriends other cars in the neighborhood all by itself! This never ends badly!

The Mobile Fax Machine

You typed up a few documents on your trusty typewriter and now have a few pages of paper that you need to be sent to another location for review. Now I know what you’re saying … “Seriously, what is this ‘paper’ you keep talking about?” We’ll get to that in a minute. Just marvel at how you can now have the stuff received by someone, anywhere else in the world, nearly instantly, on their own paper! How is this different an old school fax machine? Simple: it’s wireless. You don’t need to plug it in, because now it runs on fossil fuels!

Paper

A long time ago, before the advent of monitors and touch screens, this is what we wrote on. We made it by cutting down trees, and we’re not updating it a single bit, because trees are assholes.

Laser Discs

We’re not updating these, either. I just feel like we never really gave ‘em a shot, you know?

Seriously, stop backpedaling

Personally, I think all these ideas are winners. Are they retro enough to compete with Apple and Google? Probably not. But that won’t keep me from taking people’s money on Kickstarter, so start contributing now!

Look; I understand the relentless need to innovate, and I’ll admit that iWatch and Google Glass sound sort of cool in theory. But in practice? Come on; who really wants to walk around looking like this?

Even DeLorean owners are like, “Dude, that guy’s pretty douchey.”?

These are not the next great ideas. They’re not even the last ones. They’re like Reebok “Pump”, New Coke, and Sting’s solo work: ideas born from bad science fiction’s notion of the future, one we’ve long since passed.

If Apple and Google insist on looking backward, the least they could do is avoid teching out tired ideas and focus on the cool ones.

Editors' Recommendations

Peter Soldinger
Former Digital Trends Contributor
Peter Soldinger is a Los Angeles-based screenwriter for film and television with a passion for sports and a contentious…
Everything Apple says is wrong about the DOJ’s iPhone lawsuit
The Apple logo on the iPhone 14 Pro Max.

The antitrust season is in full swing in 2024. This time around, Apple is in the cross-hairs of regulators, bringing back memories of the historic Microsoft antitrust case that unfolded over two decades ago. Back then, the focus was on Windows and web browsers. In Apple’s case, the iPhone is the centerpiece, with a wide ecosystem woven around it.

Experts say the case against Apple, which dives deep into monopolistic conduct, is surprisingly strong. The Department of Justice, in its lawsuit, has targeted everything from the iMessage “green bubble” mess and Apple Watch incompatibility situation to the locked app ecosystem and objectionable practices that Apple has put in place to maintain its alleged monopoly.

Read more
10 reasons you should buy an iPhone in 2024
Purple iPhone 14 (left) and a green iPhone 15 in hand.

The iPhone 15 lineup — which includes the standard iPhone 15 and the iPhone 15 Pro — is the iPhone at its best. It's the latest series of iPhones available today and the default choice if you're buying a new iPhone in 2024.

But it’s not the only choice of iPhones you can purchase. In fact, Apple still sells the iPhone 14, iPhone 13, and the iPhone SE on its website. You could also find other iPhone models available – refurbished or new — from other retailers or carrier stores.

Read more
We now know when Apple is adding RCS to the iPhone
The iPhone 14 Plus held in a man's hand.

Last November, Apple made a surprise announcement when it confirmed that RCS was coming to the iPhone in 2024. It's something iPhone and Android phone users alike have been waiting years for, but there was just one small problem: Apple never said when in 2024 RCS was coming. Thanks to Google, of all companies, we now have a better idea of when RCS is heading to the iPhone.

As spotted by 9to5Google, the Android website was recently updated with a new page dedicated to Google Messages. If you click on the "See more features" button for the section talking about RCS, there's a section titled "Better messaging for all" with the following text: "Apple has announced it will be adopting RCS in the fall of 2024. Once that happens, it will mean a better messaging experience for everyone."

Read more