Skip to main content

Microsoft and Apple hire linguists to dispute ‘App Store’ claim

Microsoft has filed an objection over Apple’s objection to Microsoft’s objection. It’s just the latest round in the two computing giants’ fight over Apple’s trademark claim on “App Store.”

Microsoft yesterday filed a complaint (PDF) that included the expert opinions of Ronald Butters, a linguist paid $400 an hour by Microsoft. Those opinions, of course, corroborated Microsoft’s view that “App Store” is too generic and too widely used to qualify for trademark status.

“The compound noun app store means simply ‘store at which apps are offered for sale,’ which is merely a definition of the thing itself–a generic characterization,” Butters wrote.

Microsoft’s semantic parsing of “App Store” is meant to challenge the opinion of Apple’s own hired gun and linguistic expert Robert A. Leonard. Leonard, on behalf of Apple, argued that “App Store” is indeed a proper noun, even if the two words are generic when separated, and therefore deserves trademark recognition. Leonard was paid $350 an hour for his services.

Apple had originally applied for “App Store” trademark back in 2008, shortly after launching the online app portal for the iPhone. Microsoft took up the fight against the trademark claim in January of this year, around the time that Apple launched the App Store for Mac. Apple filed a rebuttal which included the argument that “App Store” was just as generic as Microsoft’s trademark on “Windows.”

Microsoft’s latest filing cited Amazon’s newly-launched Appstore for Android as evidence in favor of its argument that “App Store” is a generic, commonly used term Last week, Apple filed a lawsuit against Amazon, claiming trademark infringement.

Editors' Recommendations

Aemon Malone
Former Digital Trends Contributor
Microsoft just scored a big win with Apple
Apple TV preview for the Microsoft App Store.

Microsoft is gearing up to have Apple TV and Apple Music be the next applications available for download on its Microsoft Store.

The apps are currently available as preview versions, which are compatible with Windows 11, according to @ALumia_Italia (via Thurrott).

Read more
3 cool things to try out with Apple’s Freeform app for Mac
Here's my finished garden idea board tjhat I made with Apple Freeform

Apple's new Freeform app provides a simple way to organize your thoughts, visualize a project, and communicate your ideas. It's a blank canvas that's easy to fill with pictures, shapes, notes, links, and more.

Here are three cool things I tried to get started with Freeform: easy sharing, effortless organization, and plenty of style options.
Easy sharing with Mac, iPhone, and iPad

Read more
Best Buy’s new retail store looks like a true Apple Store competitor
A concept drawing of a Best Buy small format store.

Best Buy has unveiled a new digital-first small-store format in Monroe, North Carolina. Unlike the retailer's usual mega stores, this new store is only 5,000 square feet and features finely curated display models laid out in a spacious interior, not unlike an Apple Store.

Best Buy hopes customers will use their smartphones to place their orders by scanning QR codes next to display products and paying for it in the app.

Read more