Move over Foursquare, SXSW’s next big location app is Highlight

highlig.ht

There’s a new trend set to emerge at this year’s SXSW know as “ambient social networking.” At the helm of this burgeoning trend is the budding two-person startup, Highlight, headed by founder and CEO, Paul Davison.

While in the past, Foursquare and Gowalla were the location-based apps that made headlines, the latest innovation a is new breed that sits on your phone and runs silently behind the scenes. Rather than the check-ins feature that even Foursquare founder, Dennis Crowley, has admitted was losing steam, ambient social networking applications will only notify users with a pop-up notification when another user of the same application approaches your immediate vicinity.

highlight screenshot

The purpose of an application like Highlight is simply to connect users with similar interests. Users within the same vicinity can view a snippet of each other’s profile, which includes their “Blurb,” the number of mutual friends and interest in common, and a map showing their location. Drilling down further into a profile reveals a few detailed pieces of information pulled from Facebook, including your job and lists of your mutual friends.

highlight location and messaging

The days of active check-ins are long gone.

To go from discovery of a user to meeting them in person is facilitated by a simple direct messaging feature. Now you have a legitimate excuse to approach that friend-of-a-friend, or an investor.  And you can use Highlight as a conversation starter.

Some of you may be hesitant to reveal your location, or have the app run behind the scenes 24 hours a day. Highlight understands this, allowing users to “pause” the app whenever they wish. While Highlight does not offer extensive protective measures for the privacy minded, users are given the option to appear on anyone’s notification,or only friends-of-friends. Regardless, users should remember that Highlight trades your information for the chance to meet a like-minded acquaintance.

In preparation for SXSW, coming up this week, Highlight announced its worldwide launch, and will be featuring improved updates as explained in its blog post:

“We want Highlight to make Austin even more fun for you — by surprising you with hidden connections, surfacing information about the people you meet, and helping you remember these people when you bump into them at a random New York coffee shop a year later. You can expect to see some useful enhancements to search and discovery, new ways to interact with people, and continued improvements to performance and battery life.”

On that note, what we’d like to see is a notification filter and a contact book of sorts, coupled with a notation feature to remind you exactly where and when you met a specified user, in the case of a serendipitous second reunion.

Expect this year’s SXSW darlings to be Highlight and its competitor, Glancee.

You’ll find the screen shots of how to use Highlight below:

welcome to highlight
discovering a user on highlight
adding friends on highlight
highlight is now activated
Home Theater

Apple is arming up to redefine TV just like it did the phone

Curious about what Apple's answer to Netflix will be? Us too. So we combed through some patents, and looked at the landscape, to come up with a bold prediction: Apple's streaming service will be way bigger than anyone thinks.
Smart Home

OK Google, what else can you do? The best tips and tricks for Google Home

The Home functions in a similar fashion to its main competitor, the Amazon Echo, but has the added benefit of select Google services. Here are few tips to help you make the most of the newfangled device.
Computing

Chrome is a fantastic browser, but is is still the best among new competitors?

Choosing a web browser for surfing the web can be tough with all the great options available. Here we pit the latest versions of Chrome, Opera, Firefox, Edge, and Vivaldi against one another to find the best browsers for most users.
Gaming

Xbox's app lets you access your console while away from home. Here's how

Microsoft's Xbox allows you to access your profile information and launch media content directly from your mobile device. Check out our quick guide on how to connect your smartphone to an Xbox One.
Deals

Amazon cuts prices on the Apple Watch Series 3 for Presidents’ Day

The Apple Watch Series 3 is seeing the same price cut we saw during the Amazon sale just last week. So if you're hoping to pick up an Apple Watch for less than $250, this $50 discount from Amazon can make that happen for you.
Deals

It’s time to check out the best Apple Watch deals for February 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Mobile

With Galaxy S10e, Samsung unapologetically rips a page out of Apple’s playbook

Samsung's Galaxy S10e -- a new entry in the Galaxy S-series -- has a few things in common with Apple's lower-cost iPhone XR. From the price tag to the color, we take a look atthe similarities.
Deals

Need a new tablet? Here are the best iPad deals for February 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.
Deals

Apple brings back the iPhone SE with a $100 clearance discount included

Apple is offering the iPhone SE on their online clearance store once again. With discounts of $100, you can get a brand new unlocked iPhone SE for as little as $249. This offer is only available while supplies last.
Deals

Looking to upgrade? These are the best iPhone deals for February 2019

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for February 2019.
Deals

From Air to Pro, here are the best MacBook deals for February 2019

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.
Mobile

Apple stomps on one FaceTime bug, only to have another one appear

Having fixed a FaceTime bug that let users eavesdrop on calls, another issue with Apple's video chat app appears to have surfaced. It concerns adding people to group calls, though there is a workaround.
Deals

Protect your iPhone or iPad with the IPVanish VPN, on sale through February

One of our favorite virtual private networks for iPhones and iPads, IPVanish, is now offering a huge discount on its two-year subscription as part of its 7th-birthday promotion. Read on to find out more about how this VPN works and how you…
Product Review

Sleek and expensive, the Apple TV 4K will still delight the Apple faithful

Is Apple’s latest streaming set-top box a revolution, or too little too late? Find out in our Apple TV 4K review, and learn how this device wins in some big categories, but falters in others.