New cologne duplicates smell of newly unboxed Apple gadgets

new cologne duplicates smell of newly unboxed apple gadgets mbpunboxing

Scheduled to be unveiled at the upcoming De Facto Standard art exhibit in Melbourne, Australia, the latest cologne from the aptly-named Air Aroma is modeled after the smell that comes wafting out of the box once you’ve popped open a brand new MacBook Pro. A group of three Aussie artists teamed with Air Aroma to “scientifically recreate the smell of an Apple unboxing,” using sophisticated technology and their own inherent sniffing skills to duplicate “the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.”

Think of it as the proverbial “new car smell,” only geekier and with strong hints of the aerosolized incarnation of a smug grin.

As Fashionably Geek points out however, the as-yet-unnamed cologne will likely be impossible to find in stores. Currently it’s only scheduled to appear at the art show, and Air Aroma has no plans for a large-scale retail release. The show is slated to run at Melbourne’s West Space gallery from April 20 to May 12, after which the smell will only be found in Cupertino, California and within the stylish, sealed packaging of Apple’s flagship laptop line.

Though the official Air Aroma blog offers no solid answer to the bold-font “WHY?” currently playing across your bemused face, it does offer a surprisingly in-depth explanation of how this cologne was created.

The process of creating this signature fragrance started with an initial meeting with our client to understand the concept and desired effect of the fragrance. Once this was established, the ingredients for the fragrance had to be sourced. The scent requested by our client was quite unusual so we contacted our fragrance suppliers in the South of France to send over samples of fragrances with the aroma of glue, plastic, rubber and paper. Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances. The blends, each with unique recipes were then tested in the Air Aroma laboratory until a final fragrance was ultimately selected.

To replicate the smell a brand new unopened Apple was sent to our fragrance lab in France. From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, travelling nearly 50,000kms and returned to our clients together with scent of an Apple Macbook Pro.

It’s an interesting process, no doubt, but again, it does little to explain the purpose behind the scent. Thus, as with all such things, we’re forced to conclude that its purpose is pure artistic expression. It’s art guys, you aren’t supposed to get it.

Movies & TV

Skip the flowers and sunshine this spring and watch the best shows on Hulu

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Gaming

The hottest Nintendo Switch games you can get right now

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Mobile

On a budget? We found the best affordable smartphones you can buy

Here are the best affordable phones for anyone working with a tight budget, whether you're a fan of stock Android or marathon battery life. Find out what you can get for under $500 or far, far less as we round up the best budget…
Mobile

Which smartphone has the best camera? We found the sharpest shooters

They say that the best camera is always the one you have with you and that makes your smartphone camera very important indeed. Join us for a closer look at the best camera phones available right now.
Mobile

We tried all the latest and greatest smartphones to find the best of 2019

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.
Apple

Leaked memo: If your MacBook keyboard dies, Apple will fix or replace in one day

If your Apple MacBook keyboard is problematic, getting it fixed at a Genius Bar just got a lot easier. Apple has now mandated that its Geniuses repair or replace MacBook keyboards by the next working day.
Mobile

Step into Childish Gambino’s musical universe with the Pharos AR app

Childish Gambino seems to be on a mission to take over everyone's smartphones. Now you can experience his musical and visual universe through his new Pharos AR app, available on Android now and iOS soon.
Mobile

Need a minute to yourself? Buy some alone time with the best tablets for kids

Looking to keep those tiny fingers and brains busy? Tablets aren’t just for grown-ups, and many are kid-friendly! Here's our list of the best tablets for kids, with parental controls and plenty of tempting features to satisfy your…
Mobile

Bigger isn’t always better: 5 of the smallest smartphones worth buying

Phones are getting larger and larger, but what options exist for the small-of-hand, or people who just want a phone they can use one-handed? In a world of phablets, some of the smallest smartphones can still pack a punch.
Home Theater

Beats Powerbeats Pro: Everything you need to know about the earphones

Apple will release a fully wireless pair of earphones in May from its Beats brand. The Powerbeats Pro earphones have impressive features to compete with the AirPods, along with a litany of other options. Here's everything we know.
Mobile

Waze vs. Google Maps: Which map app should you be using?

Waze and Google Maps are two of the most popular apps for those looking for turn-by-turn navigation, yet there are some notable differences to point out. Here, we examine both to decide which offers the best feature set.
Mobile

Google Assistant for Android and iOS wants to tell you a story

Just in time for National Tell a Story Day on April 27, Google has added the ability for Google Assistant for iOS and Android to read you a story. So now there's no excuse for not catching up with a good book.
Mobile

Bothering the bots: Funny questions and commands to pose to Google Assistant

Communicating with Google Assistant can be a chore. Luckily, there are plenty of fun questions and commands to add a little entertainment to your oft-rigid conversation. Here are some of our favorites.