New York man suing Apple for ‘misleading and deceptive’ Siri ads

 new york man suing apple for misleading and deceptive siri ads adA New York man is so disappointed with Apple’s voice-activated virtual assistant that he’s decided to sue the Cupertino company for false advertising.

According to the lawsuit, filed in a Californian court on Monday, Frank M. Fazio claims that Apple’s Siri ads are “misleading and deceptive” when it comes to their portrayal of the capabilities of the virtual assistant.

The Wall Street Journal had a look through the document for the consumer class action and pulled this paragraph from it:

In many of Apple’s television advertisements, individuals are shown using Siri to make appointments, find restaurants, and even learn the guitar chords to classic rock songs or how to tie a tie. In the commercials, all of these tasks are done with ease with the assistance of the iPhone 4S’s Siri feature, a represented functionality contrary to the actual operating results and performance of Siri.

The document says that whenever Fazio tries to use the virtual assistant to get, for example, directions to a particular location, “Siri either did not understand what Plaintiff was asking, or, after a very long wait time, responded with the wrong answer.”

The lawsuit also stated that Siri is “at best, a work-in-progress.” But isn’t that the point? Siri is a work in progress (still officially in beta) and so can’t be expected to get things right every time. With further development, Siri’s listening and answering skills will hopefully improve, but in the meantime users will have to expect some misunderstandings.

It’s certainly true that Siri has been having some trouble understanding various accents around the world. A guy in Scotland had so much fun trying to get Siri to understand the instruction “create a reminder,” that he ended up recording his effort and putting it on YouTube (see below). He might do a bit better with Evi, which works in a similar way to Siri but reportedly has better luck understanding British accents — the app was made by a British company, after all.

Apple recently added Japanese-language support to Siri, though according to an Apple Insider report on Monday, the early indications are that the voice-activated assistant is struggling to understand some requests and instructions. “Siri was able to understand basic commands, but it had difficulty registering more advanced requests,” the report said.

Siri may well be getting it wrong from time to time, but can Apple’s advertisements be considered “misleading and deceptive”? See what you think by checking one of them out below, and note that at the end the company does put up a line reading “sequences shortened” — just in case you thought Siri really was that quick in responding. Perhaps there should be an additional line reading, “sometimes messes up too”.

“Create a reminder!”

Product Review

Sleek and expensive, the Apple TV 4K will still delight the Apple faithful

Is Apple’s latest streaming set-top box a revolution, or too little too late? Find out in our Apple TV 4K review, and learn how this device wins in some big categories, but falters in others.
Smart Home

OK Google, what else can you do? The best tips and tricks for Google Home

The Home functions in a similar fashion to its main competitor, the Amazon Echo, but has the added benefit of select Google services. Here are few tips to help you make the most of the newfangled device.
Smart Home

Google Home vs. Amazon Echo: Which one is better for you?

What happens when you compare the Google Home vs the Amazon Echo? Both smart speakers have good qualities, but what happens when you compare they're features side-by-side? We think one of these smart gadgets wins over the other.
Smart Home

What exactly is Alexa? Where does she come from? And how does she work?

While "Alexa" has become synonymous with products like the Amazon Echo, you can't actually go out and buy an "Alexa." So what is Alexa? How does she work? Here's everything you need to know about Amazon's virtual assistant.

Amazon cuts prices on the Apple Watch Series 3 for Presidents’ Day

The Apple Watch Series 3 is seeing the same price cut we saw during the Amazon sale just last week. So if you're hoping to pick up an Apple Watch for less than $250, this $50 discount from Amazon can make that happen for you.

It’s time to check out the best Apple Watch deals for February 2019

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.

Apple brings back the iPhone SE with a $100 clearance discount included

Apple is offering the iPhone SE on their online clearance store once again. With discounts of $100, you can get a brand new unlocked iPhone SE for as little as $249. This offer is only available while supplies last.

Need a new tablet? Here are the best iPad deals for February 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.

Chrome is a fantastic browser, but is is still the best among new competitors?

Choosing a web browser for surfing the web can be tough with all the great options available. Here we pit the latest versions of Chrome, Opera, Firefox, Edge, and Vivaldi against one another to find the best browsers for most users.

Looking to upgrade? These are the best iPhone deals for February 2019

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for February 2019.

From Air to Pro, here are the best MacBook deals for February 2019

If you’re in the market for a new Apple laptop, let us make your work a little easier: We hunted down the best up-to-date MacBook deals available online right now from various retailers.

Apple stomps on one FaceTime bug, only to have another one appear

Having fixed a FaceTime bug that let users eavesdrop on calls, another issue with Apple's video chat app appears to have surfaced. It concerns adding people to group calls, though there is a workaround.

With Galaxy S10e, Samsung unapologetically rips a page out of Apple’s playbook

Samsung's Galaxy S10e -- a new entry in the Galaxy S-series -- has a few things in common with Apple's lower-cost iPhone XR. From the price tag to the color, we take a look atthe similarities.

Protect your iPhone or iPad with the IPVanish VPN, on sale through February

One of our favorite virtual private networks for iPhones and iPads, IPVanish, is now offering a huge discount on its two-year subscription as part of its 7th-birthday promotion. Read on to find out more about how this VPN works and how you…