Nielsen study reveals user tablet and e-reader habits

ipad-2-white

A new study by the Nielsen Company sheds light on how people use their tablets, e-readers and smart phones. And, as you might imagine, the findings are not particularly surprising, even if it is interesting to see if other people use the device the same way as yourself.

According to the study,which involved surveying 12,000 device owners, 68 percent of smartphone owners used their device while watching television. The same goes for 70 percent of tablet users. Of those with e-readers, however, only 35 percent admit to using their device while the TV was on. This, of course, makes perfect sense. It is far more difficult and substantially less enjoyable to read while the TV is on, compared to checking Twitter or browsing the Web.

Among users who use their device while in bed, the stats were much closer, wih 61 percent of e-reader owners and 57 of tablet owners saying they use their gadget before lights out. Only 51 percent of smartphone users said the same.

Not only do tablet and e-reader users play with their devices while in bed or watching TV, but they spend a significant portion of that time with electronics in their hands. Of e-reader owners, 37 percent of the time they use their device is done so while in bed, but a mere 15 percent of usage is done while in front of the tube. Tablet owners spend a third of their usage hours while also watching television, and 21 percent while in bed.

This information certainly provides some useful insight to electronics makers, who are looking to discover how their devices are being used in the real world. It seems as though e-readers are being used, essentially, the same as books or magazines. And tablets are obviously being used a large portion of the time for casual purposes, rather than actual work. Which means that, while the “post-PC era” has certainly arrive, the PC will still have its place — at the office.

Deals

Amazon Fire Deals: Tablets, TVs, and TV controllers in stock and ready to ship

Last-minute shoppers, and anyone seeking good deals on Amazon Fire products, are in luck. There's still time to order Fire Tablets, Fire TVs, and Fire media players, Fire CVRs, and Alexa-voice-compatible Fire remotes for Christmas delivery.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Home Theater

Netflix vs. Hulu vs. Amazon Prime: Battle of the streaming giants

Trying to figure out which subscription streaming service to use while sticking to a frugal entertainment budget? Check out our updated comparison of the big three: Netflix, Amazon Instant Video, and Hulu.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Mobile

How to switch from iPhone to Android: The ultimate guide

If you've decided to bridge the great tech divide and leave Apple's walled garden for the unknown shores of Android, then you'll find all the tips and advice you need to begin switching from an iPhone to an Android device.
Mobile

Need a quick battery boost? Try one of our favorite portable chargers

Battery life still tops the polls when it comes to smartphone concerns. If it’s bugging you, then maybe it’s time to snag yourself a portable charger. Here are our picks of the best portable chargers.
Business

Apple is still selling iPhones in China despite being ordered not to

Apple is following the FTC's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.
Computing

Which Macs are compatible with MacOS Mojave?

Is your computer ready for Apple's big Mojave update? Here's what you need to know about MacOS Mojave compatibility, what Macs can successful download Mojave, and the requirements you need to know about.
Computing

MacBook Pro battery replacement: Everything you need to know

Looking for a new battery for your MacBook Pro? It's important you know what to look for, what model you have, and what options Apple gives you! We'll cover everything you need to know about Apple MacBook Pro battery replacement.
Mobile

Is somebody watching you? How to stop apps from tracking your location

If you don't like the idea of your every movement being tracked by apps on the phone in your pocket, then you may want to turn location tracking off. We take a look at how to do it on an iPhone or Android phone in this easy guide.
Mobile

Score a Christmas deal with Speck’s half-off sale on its entire range of cases

The holidays might be nearing, but bargains don't take time off. To celebrate the last day for U.S. ground shipping, Speck will be offering a sitewide 50-percent-off deal for one day only on Monday December 17.
Mobile

Walk, run, and stretch with these handy iPhone fitness apps

Working out and getting yourself in shape isn't easy, but it's easier with the right set of apps. These best iPhone fitness apps will help you to track your calories, monitor your sleep, and achieve your fitness goals.
Deals

Save up to $800 with the best smartphone deals for December 2018

Need a better phone but don't want to spend a fortune? It's never a bad time to score a new smartphone and save some cash. We rounded up the best smartphone deals available that can save you as much as $800.
Mobile

The best protective iPhone cases to defend against dirt, dings, and drops

If you’re going off-road or work outdoors, it could be a good idea to invest in a tough case. These are our picks of the best protective iPhone cases for all iterations of the iPhone, from the iPhone XS to the 7.